Director of Business Development and Marketing
Lead growth, brand strategy, and client engagement for a trusted political compliance partner.
About State and Federal Communications
State and Federal Communications, Inc. is a political compliance consulting firm and online guidebook service covering lobbying, campaign finance, and procurement lobbying compliance laws for the federal government, all 50 states, more than 300 local jurisdictions, Canada, Europe, Oceania, Latin America, and Asia.
We help organizations navigate complex compliance requirements with clarity, accuracy, and responsive service. Our work is grounded in three core values: putting clients first, pursuing excellence, and approaching challenges with solutions-oriented thinking.
About the Role
Reporting to the President and CEO, the Director of Business Development and Marketing will lead the organization’s marketing, communications, brand, public relations, digital engagement, and sales enablement strategies. This role is ideal for a strategic, collaborative leader who can connect brand visibility, client relationships, lead generation, and revenue growth into one integrated plan.
You will partner closely with Sales, executive leadership, creative teams, and client-facing departments to strengthen market presence, support customer retention, generate qualified leads, and ensure consistent messaging across every channel.
What You’ll Do
· Build and lead an integrated business development, marketing, and communications strategy aligned with sales, revenue, customer retention, and long-term growth goals.
· Partner with Sales to create targeted campaigns, lead generation programs, sales materials, customer communications, and market-specific outreach strategies.
· Work with the President and CEO and senior leadership to define annual priorities, brand positioning, communications plans, and measurable performance objectives.
· Monitor pipeline performance, sales forecasts, campaign results, and key metrics; translate insights into recommendations that support continued business growth.
· Lead, coach, and support marketing, communications, sales support, and creative team members with clear goals, expectations, timelines, and accountability.
· Oversee brand messaging, thought leadership, public relations, social media, newsletters, advertising, presentations, website content, collateral, and customer-facing materials.
· Plan and manage multi-channel campaigns, including email marketing, digital advertising, Google Ads, LinkedIn campaigns, direct mail, webinars, events, trade shows, and sponsorships.
· Use CRM, marketing automation, analytics, and reporting tools, including platforms such as Act-On and Microsoft Dynamics CRM, to improve segmentation, lead management, campaign performance, and customer engagement.
· Manage budgets, vendors, advertising placements, production schedules, timelines, and project workflows to ensure efficient execution and strong return on investment.
· Represent the organization at conferences, seminars, customer meetings, speaking engagements, trade shows, and other business development opportunities as needed.
What We’re Looking For
· Ten or more years of progressively responsible experience in marketing, communications, sales, business development, public relations, or a related field.
· Demonstrated success building strategies that support lead generation, customer acquisition, customer retention, and revenue growth.
· Experience partnering with sales teams to develop campaigns, collateral, messaging, account support, pipeline-building programs, and customer communications.
· Strong understanding of digital marketing, email marketing, website content, CRM systems, marketing automation, online advertising, social media, analytics, and campaign reporting.
· Proven ability to lead teams, manage direct reports, coordinate cross-functional work, and support team performance in both in-person and remote environments.
· Excellent writing, editing, presentation, storytelling, and verbal communication skills, with the ability to tailor messaging for different audiences and channels.
· Experience managing budgets, vendors, creative production, advertising placements, events, trade shows, public relations activities, and marketing project timelines.
· Strong analytical skills with the ability to interpret campaign results, sales activity, customer feedback, survey findings, and market research.
· High level of professionalism, executive presence, sound judgment, organization, attention to detail, and collaborative leadership.
· Bachelor’s degree in marketing, communications, business, public relations, journalism, sales, or a related field required; advanced degree or relevant certifications preferred.
If you are excited by the opportunity to shape growth strategy, strengthen client relationships, and lead meaningful marketing and communications work, we encourage you to apply—even if your experience does not match every item listed.
Our Values
· Clients First: We build trusted relationships by listening closely, responding thoughtfully, and delivering work that adds value.
· Commitment to Excellence: We set high standards, embrace continuous improvement, and take pride in high-quality work.
· Solutions-Oriented Thinking: We approach complexity with focus, adaptability, resourcefulness, and calm confidence.
Why This Role Matters
This role sits at the intersection of strategy, growth, brand, and client experience. The Director of Business Development and Marketing will help shape how State and Federal Communications reaches new audiences, deepens customer relationships, and communicates the value of its services in a complex and evolving compliance landscape.
This is a full-time, exempt position. Candidates will have an expectation to spend time in the Company’s office space in Washington DC and travel to the main office in Akron, OH from time to time.
Pay: From $180,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Prescription drug insurance
- Professional development assistance
- Vision insurance
Work Location: Hybrid remote in Washington, DC 20036
