Community Marketing Manager
Home Services | Full-Time | In-Person | Salary + Bonus | Reports to Director of Marketing
ABOUT THE ROLE
We are looking for a driven, community-minded Community Marketing Manager to own our grassroots presence and field marketing efforts. This is a hands-on, high-visibility role that sits at the intersection of brand, community, and operations — responsible for everything from planning events and managing sponsorships to overseeing our call center team, physical marketing materials, and AI-powered communications. You will be the face of our brand in the community while keeping our marketing engine running behind the scenes.
KEY RESPONSIBILITIES
Field Marketing & Community Events
- Plan, coordinate, and manage local events, sponsorships, and community activations
- Represent the company at HOA meetings, neighborhood events, and community gatherings
- Manage BNI membership and attendance, building referral relationships on behalf of the organization
- Identify and pursue new sponsorship and partnership opportunities in the local market
Communications & Lead Management
- Create and manage multi-channel outreach sequences across email, SMS, and direct mail
- Oversee AI-driven communication workflows, ensuring quality, relevance, and compliance
- Conduct regular audits of phone calls, texts, and lead response times to maintain quality standards
- Monitor and optimize lead follow-up processes in coordination with the sales team
Operations & Materials
- Oversee call center operations, ensuring performance standards and team accountability are maintained
- Create and maintain an inventory of physical marketing materials including coloring books, stuffed animals, yard signs, and business cards
- Coordinate reorder, distribution, and tracking of all physical collateral
Social Media & Content
- Capture and create on-the-ground social media content at events, job sites, and community touchpoints
- Publish timely, authentic content that reflects the brand's presence in the local community
- Collaborate with any internal or external creative resources on content strategy
QUALIFICATIONS
- 2–5 years of experience in marketing, community outreach, field marketing, or a related role
- Experience in home services, real estate, or a service-based industry strongly preferred
- Proven ability to manage multiple projects, vendors, and priorities simultaneously
- Comfortable on camera and in community-facing settings — this is a high-visibility role
- Familiarity with email and SMS marketing platforms (e.g., HubSpot, MailChimp, Podium, or similar)
- Basic understanding of AI communication tools and automation workflows
- Strong written and verbal communication skills
- Valid driver's license and reliable transportation — local travel required
WHAT WE OFFER
- Base salary of $50,000–$70,000 per year, commensurate with experience and skill level
- Performance-based bonus on top of base salary — bonus range varies based on skill level and results
- Opportunity to build and own a marketing function with real community impact
- Supportive team culture with room for growth
We are an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, or veteran status.
Pay: $50,000.00 - $70,000.00 per year
Benefits:
- Health insurance
- Paid time off
Work Location: In person
