Community Liaison Director – Senior Living Sales & Outreach
About the Role:
The Community Liaison Director (CLD) is responsible for driving private pay occupancy at Greenleaf Senior Living through proactive lead generation, disciplined sales process management, and strong community and referral partner relationships. This role owns the full sales funnel from the first inquiry through move-in, with an emphasis on growing private-pay census relative to government-pay sources. The ideal candidate brings a strong private pay sales background along with working knowledge of the skilled nursing referral landscape and government-pay programs such as CalAIM and Assisted Living Waiver (ALW), enabling them to effectively position Greenleaf across a full spectrum of prospective residents and referral sources.
We are looking for an experienced sales professional with a passion for senior living and the drive to meet and exceed occupancy goals.
Key Responsibilities:
- Develop and maintain relationships with referral sources, hospitals, physicians, and care agencies
- Drive community outreach, networking, and lead generation initiatives
- Conduct engaging tours and effectively guide families through the decision-making process
- Represent Astoria Park Senior Living at community events and professional meetings
- Achieve occupancy targets through consistent relationship-building and follow-up
- Educate families and healthcare professionals on our services and personalized approach to care
Qualifications:
- Proven success in sales, business development, or community outreach (senior living, healthcare, or hospitality experience preferred)
- Strong relationship-building, communication, and presentation skills
- Results-driven, with a track record of meeting or exceeding sales goals
- Professional, approachable, and compassionate demeanor
- Knowledge of the Whittier area and local healthcare network is a plus
- Passion for working with seniors and helping families navigate care decisions
Why Join Greenleaf Court Senior Living?
- Well-established, historic senior living community with an excellent reputation
- Competitive salary and growth potential
- Comprehensive benefits package, including:
- Health, Dental, Vision, and Life Insurance
- Paid Time Off
- Flexible Scheduling
- Employee Discounts
- Professional Development Assistance
Be the driving force behind our community's growth.
If you’re a motivated, relationship-driven sales professional who thrives in a people-first environment, we want to hear from you.
Apply today and help families discover trusted senior living at Greenleaf Court Senior Living.
Job Type: Full-time
Pay: $85,000.00 - $90,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Professional development assistance
- Vision insurance
Work Location: In person
