Lead Acquisition & Performance Analyst
Role Preview
Own the engine. Scale the results. Win where it counts.
If you know how to turn leads into funded loans, efficiently and at scale, this role gives you full control of the machine. As our Lead Acquisition & Performance Analyst, you'll own and optimize our lead generation across marketplace partners and aggregators, directly impacting volume, CPD, and profitability.
This is a hands-on, high-impact role for someone with experience in subprime lending, near prime lending or performance-based lead marketplaces who thrives on data, speed, and results.
Job Scope
Lead Performance & Optimization
- Own full funnel performance: Lead → Application → Approval → Funded Loan
- Monitor and optimize KPIs including % App, % Bid, % Fund, CPL, and CPD
- Identify trends and take immediate action to improve results
- Build and maintain vendor scorecards and dashboards
Bid Strategy & Lead Buying
- Manage and optimize bidding strategies across lead platforms (e.g., Origin 8)
- Adjust bids dynamically based on performance, time of day, geography, and quality
- Balance volume and efficiency to hit cost and funding targets
Vendor & Partner Management
- Manage relationships with lead providers and aggregators
- Analyze performance at the source and publisher (SubID) level
- Pause or optimize underperforming traffic
- Negotiate pricing, quality, and delivery terms
Lead Filtering & Routing
- Optimize filtering criteria (income, state, inquiry velocity)
- Improve match quality with underwriting criteria
- Collaborate with internal teams to refine targeting
Funnel & Conversion Optimization
- Identify bottlenecks in the application and approval funnel
- Partner with UX to improve conversion rates
- Support development of enhanced flows (e.g., returning customer experiences)
Risk & Credit Awareness
- Monitor FPD (First Payment Default) and CCR metrics
- Align acquisition strategies with portfolio quality
- Balance growth with long-term profitability
Required Qualifications
- 3–7+ years in subprime lending, fintech, or performance-based lead generation
- Hands-on experience with Origin8 or similar platforms (T3, LeadPoint, PX)
- Strong understanding of CPL, CPD, and conversion metrics
- Advanced Excel / Google Sheets skills
- Ability to make fast, data-driven decisions
- Experience managing multiple vendors and data streams
Preferred Qualifications
- Experience on the lender side
- Bachelor's degree
- Familiarity with subprime borrower segments
- Experience with credit/risk metrics (FPD, delinquency)
- Some SQL a plus or BI tools (Tableau)
- Funnel optimization experience
Compensation & Benefits
Majority company-paid Health, Dental, and Vision
401(k) Program
Company-paid Life and Disability Insurance
Paid Vacation, Holidays, PTO, and Sick Time
40-hour work week (Monday– Friday)
Competitive salary (65k to 80k)
Why This Role Matters
This role directly impacts revenue, profitability, and portfolio quality. You will own a multi-million-dollar acquisition channel and drive measurable impact quickly.
Location
On-site / Hybrid
