Job Summary
The Director of Marketing and Communications develops and executes brand management, visitor acquisition, and communication strategies. This role drives community engagement, increases ticket sales, promotes educational programs, and advances donor visibility, aligning institutional messaging with the museum's mission and core values.
Core Responsibilities
Strategic Marketing & Brand Management
- Develop annual plans: Formulate data-driven marketing calendars and campaign strategies to boost foot traffic.
- Protect brand identity: Ensure consistent visual style and narrative voice across all departments.
- Analyze market trends: Track campaign performance, visitor demographics, and ROI to optimize spend.
Public Relations & Community Engagement
- Lead media relations: Pitch stories to Charlotte-area media, coordinate press events, and handle external communications.
- Build local partnerships: Collaborate with tourism boards (e.g., CRVA), cultural networks, and schools.
- Promote specialized events: Design targeted outreach for temporary exhibitions, galas, and educational programs.
Digital Media & Content Strategy
- Oversee digital channels: Manage web content, SEO, email newsletters, and organic social media footprint.
- Direct paid advertising: Supervise targeted digital ads, local print ads, radio partnerships, and outdoor signage.
- Leverage nonprofit credits: Manage the Google Ad Grant program to maximize free search visibility.
Departmental Leadership & Budgeting
- Manage marketing budgets: Allocate fiscal resources efficiently across traditional and digital channels.
- Oversee and collaborate with contracted marketing professionals: Guide graphic designers, copywriters, social media coordinators, and external agencies.
- Collaborate internally: Work closely with Curatorial, Development, Education, and Operations teams to hit fundraising targets.
Required Qualifications
- Experience: Minimum 5–7 years of progressive marketing experience, preferably in a museum, cultural attraction, or non-profit.
- Education: Bachelor’s degree in marketing, Communications/Public Relations, Graphic Design, or a related field.
- Technical Skills: Proficiency with Google Analytics, email marketing platforms (e.g., Constant Contact, Mailchimp), CRM systems (e.g., Bloomerang, Raiser's Edge), and social media management tools.
- Communication: Strong storytelling capabilities with excellent written, verbal, and presentation skills.
Preferred Qualifications
- Familiarity with the Charlotte cultural landscape and existing media contacts.
- Experience running successful membership acquisition or capital campaigns.
Compensation & Benefits
- Salary Range: $64,000 - $72,000 annually, dependent upon experience and qualifications.
- Health benefits: Comprehensive medical, dental, and vision insurance.
- Retirement: 403(b) plan with employer matching options.
- Time off: Generous paid time off (PTO) and paid holidays.
- Perks: Complimentary museum membership, employee discounts, cell phone reimbursement, and professional development opportunities.
To Apply
- Submit letter of interest, resume and salary requirements to [email protected]
- For full consideration, please submit by July 15, 2026.
Pay: $64,000.00 - $72,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
