As the Marketing & Social Commerce Coordinator, you'll support the execution of Leg Avenue's digital marketing initiatives, with a primary focus on TikTok Shop and social commerce. Working closely with the Digital Marketing Manager, you'll help maintain marketplace channels, execute email campaigns, support eCommerce initiatives, and contribute to the day-to-day operations that keep our digital marketing efforts running smoothly.
Key ResponsibilitiesSocial Commerce & Marketplace Management
- Support and grow the Leg Avenue TikTok Shop, including maintaining product listings, merchandising, promotions, creator campaigns, and marketplace initiatives.
- Maintain marketplace listings and merchandising across TikTok Shop, Amazon, Faire, and other marketplace channels.
- Coordinate affiliate marketing initiatives, promotional assets, and marketing content.
- Monitor marketplace performance and identify opportunities to improve merchandising and customer engagement.
- Provide backup support for marketplace and drop ship order fulfillment as needed.
- Participate in marketplace planning and performance meetings.
Email Marketing
- Execute email campaigns from brief through deployment in accordance with the marketing calendar.
- Maintain email flows, audience segmentation, and list hygiene.
- Support Shopify Collective retailer audits and CRM maintenance.
Website & eCommerce
- Assist with website merchandising, product organization, and content publishing.
- Support Shopify & marketplace channel maintenance.
- Provide order fulfillment support as needed.
General Marketing Support
- Support reporting, research, and special projects for the Digital Marketing Manager.
- Support in-house content creation as needed.
- Stay informed on social commerce trends, platform updates, and emerging digital marketing opportunities.
- Participate in team meetings and contribute to a collaborative, fast-paced environment.
Qualifications
- 1–3 years of experience in marketing, digital marketing, eCommerce, or a related field.
- Experience working with Shopify, Amazon Seller Central, or comparable eCommerce platforms.
- Knowledge of TikTok Shop, social commerce, and digital marketing best practices. Direct TikTok Shop experience is preferred but not required.
- Working knowledge of email marketing platforms such as Klaviyo.
- Experience with marketplace platforms, affiliate marketing, influencer programs, or paid social advertising is a plus.
- Highly organized with exceptional attention to detail and the ability to manage multiple priorities.
- Self-motivated with strong problem-solving skills and the ability to work independently while collaborating across teams.
- Strong written and verbal communication skills.
- Experience working with fashion, beauty, lifestyle, or consumer brands is a plus.
· Leg Avenue
Full-Time, On-Site
1–3 Years Experience, Reports to Digital Marketing Manager
Why Join Leg Avenue?At Leg Avenue, creativity and innovation are at the heart of everything we do. This role offers the opportunity to work across multiple areas of digital marketing while helping grow one of our fastest-evolving channels. You'll collaborate with a creative team, gain hands-on experience with leading eCommerce platforms, and play a meaningful role in expanding our digital presence
Pay: $60,000.00 - $70,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
Work Location: In person
