Founding Sales Director, Member Acquisition
Bath + Racquet Club | Sarasota, Florida About Bath + Racquet Club
For more than fifty years, Bath + Racquet Club has been woven into Sarasota's history, hosting legends of the game including Chris Evert and Martina Navratilova. Today, under the guidance of former ATP World No. 2 Tommy Haas, this iconic destination is being reimagined as Sarasota's premier luxury lifestyle club.
Blending world-class racquet sports, holistic wellness, exceptional hospitality, and refined social experiences, Bath + Racquet Club is entering a bold new chapter. We are seeking an extraordinary sales leader to help shape that future and build our founding community.
Position Overview
The Founding Sales Director, Member Acquisition is a high-impact revenue leader responsible for launching and driving the club's founding membership sales strategy.
As the architect of member acquisition, relationship development, and membership revenue generation, this individual will cultivate a select roster of founding members through highly personalized outreach, luxury sales expertise, and exceptional relationship management. Responsible for building the pipeline.
The ideal candidate possesses a proven track record selling luxury lifestyle experiences, private club memberships, luxury real estate, hospitality, aviation, yachting, or similarly exclusive offerings to affluent and ultra-high-net-worth individuals.
This position is based on-site in Sarasota, Florida.
Key Responsibilities Membership Sales & Business Development
- Develop and execute the membership sales strategy - this is a high velocity launch
- Proactively identify, cultivate, and convert high-net-worth and ultra-high-net-worth prospects.
- Conduct private presentations, personalized tours, and executive-level membership consultations.
- Maintain a disciplined sales pipeline and consistently exceed membership targets.
- Manage prospect activity, reporting, and forecasting within CRM platforms.
Founding Membership Strategy
- Collaborate with executive leadership on membership offerings, pricing structures, privileges, and benefits.
- Align membership sales objectives with development timelines and grand opening milestones.
- Provide insights and design to strengthen sales collateral, marketing materials, and membership presentations.
Relationship Development & Partnerships
- Build strategic relationships with luxury real estate professionals, wealth advisors, family offices, and lifestyle brands.
- Establish and steward a Founding Member Advisory Circle to facilitate introductions and referrals.
- Create exceptional pre-opening experiences including VIP events, private dinners, previews, and member engagement opportunities.
Revenue & Performance Management
- Drive initiation fee revenue and membership growth.
- Maintain strong forecast accuracy and pipeline visibility.
- Maximize membership value while preserving pricing integrity.
- Generate referral-driven membership growth through strategic networking.
Success Measures
- Founding membership revenue achieved
- Membership conversion rates
- Average initiation fee yield
- Prospect pipeline growth and velocity
- Referral-generated memberships
- Forecast accuracy and CRM compliance
Qualifications Required
- 7+ years of successful sales experience in private clubs, luxury hospitality, high-end real estate, luxury travel, aviation, yachting, or related luxury markets.
- Proven track record of consistently meeting or exceeding revenue goals.
- Experience developing and managing sophisticated sales pipelines.
- Strong relationship-building skills with affluent and influential clientele.
- Excellent presentation, negotiation, and closing skills.
- Experience using CRM systems such as HubSpot, Salesforce, Club Essentials, or similar platforms.
- Ability to work evenings and weekends for events and member engagements.
Preferred
- Existing network within Sarasota, Southwest Florida, or broader HNW/UHNW communities.
- Experience launching a new club, luxury community, or membership-based business.
- Bachelor's degree in Business, Marketing, Hospitality, or related field, or equivalent professional experience.
What We Look For
The successful candidate will embody:
- Executive presence and professionalism
- Exceptional discretion and integrity
- Entrepreneurial drive and self-motivation
- Luxury service mindset
- Strategic relationship-building abilities
- High emotional intelligence and communication skills
- Results-oriented sales leadership
Join Us
This is a rare opportunity to play a defining role in the relaunch of one of Sarasota's most iconic properties. As Founding Sales Director, you will help shape an exclusive community while driving the inaugural membership campaign for a landmark luxury lifestyle destination.
Be part of the next chapter of Bath + Racquet Club.
Pay: $65,000.00 - $150,000.00 per year
Benefits:
- Health insurance
- Paid time off
Work Location: In person
