Job Summary
We are seeking a dynamic and results-driven Digital Marketing, SEO & Content Specialist to elevate our online presence and drive meaningful engagement across digital channels. In this role, you will develop and execute comprehensive digital marketing strategies, optimize website content for search engines, and create compelling content that resonates with our target audience. Your expertise will help us increase brand visibility, generate high-quality leads, and maximize ROI through innovative paid advertising campaigns and data-driven marketing initiatives. This paid position offers an exciting opportunity to shape our digital footprint while working in a fast-paced, collaborative environment.
Responsibilities
- Develop and implement integrated digital marketing campaigns across platforms including Google Ads, Facebook Advertising, and social media channels to boost brand awareness and lead generation.
- Conduct thorough keyword research using SEO tools to optimize website content, blog posts, and landing pages for improved search engine rankings.
- Manage website content management systems such as WordPress, ensuring site updates, SEO best practices, and performance optimization are maintained consistently.
- Utilize web analytics reporting tools like Google Analytics and Google Tag Manager to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
- Create engaging content tailored for various digital channels, including blogs, email marketing campaigns, social media posts, and multimedia assets using Adobe Creative Suite and Photoshop.
- Oversee paid search marketing efforts by managing Google AdWords campaigns, SEM strategies, and conversion optimization techniques to maximize ad spend efficiency.
- Collaborate with cross-functional teams to ensure seamless website management, technical SEO implementation (including CSS, HTML, JavaScript), and integration of marketing automation tools for streamlined campaign setup.
- Track key performance indicators (KPIs), prepare detailed reports on web analytics and marketing analytics to measure success and inform future strategies.
- Manage social media advertising campaigns on platforms like Facebook and LinkedIn to enhance audience engagement and brand loyalty.
- Support e-commerce initiatives by optimizing product listings, implementing SEO strategies specific to online sales platforms, and analyzing sales data for performance improvements.
Experience
- Proven experience in digital marketing with a strong focus on SEO (Search Engine Optimization), SEM (Search Engine Marketing), paid advertising campaign management, and social media marketing.
- Hands-on proficiency with SEO tools such as SEMrush or Ahrefs; experience with Google Ads (AdWords), Facebook Advertising Manager, and other paid advertising platforms.
- Skilled in content creation using Adobe Creative Suite (Photoshop, Illustrator) along with content management systems like WordPress or similar platforms.
- Strong understanding of web analytics reporting tools including Google Analytics and Google Tag Manager; ability to interpret data for strategic decision-making.
- Technical proficiency in HTML, CSS, JavaScript, SQL is highly desirable for website management and technical SEO tasks.
- Experience managing digital campaigns from setup through execution with a focus on performance marketing metrics.
- Knowledge of email marketing platforms and automation tools to nurture leads effectively across multiple channels.
- Familiarity with B2B marketing strategies is a plus; ability to coordinate social media management efforts across various platforms for maximum impact.
Join us as a Digital Marketing, SEO & Content Specialist if you’re passionate about leveraging cutting-edge digital strategies to propel brands forward! Bring your creativity, technical skills, and enthusiasm to a role where your efforts directly influence our growth trajectory while enjoying the support of a vibrant team dedicated to innovation!
Pay: $200.00 - $400.00 per month
Benefits:
Work Location: Hybrid remote in Hartford, CT 06106
