Fresca Farms is seeking a driven and customer-focused Account Executive to manage and grow our mass market accounts. In this role, you will be at the forefront of bringing fresh floral products to large-scale retail channels — including grocery chains, big-box retailers, and club stores. You must thrive in a fast-paced, high-volume environment and be capable of managing multiple accounts simultaneously while maintaining an exceptional level of service. Strong interpersonal skills, a proactive mindset, and the ability to adapt quickly to changing market demands are essential.
This is a team-driven sales position where collaboration, ownership, and attention to detail are key to success.
Responsibilities
- Plan and execute daily sales strategies targeting mass market retail accounts.
- Build and nurture relationships with buyers and key contacts at large retail chains.
- Manage data processing and analysis including purchase orders, sales orders, invoices, and inventory control.
- Coordinate with all links in the supply chain (manufacturing, logistics, quality assurance) to ensure orders are fulfilled within delivery windows.
- Prospect new mass market accounts continuously.
- Create and offer bouquet programs for mass market customers, and present programs to mass market buyers.
- Monitor sell-through rates and market trends to identify opportunities and adjust strategies accordingly.
- Assist in managing sales promotions, pricing, distribution planning, and administrative responsibilities.
- Identify and develop new sales opportunities within the mass market channel.
- Enhance the company's reputation by accepting ownership of results and continuously looking for ways to add value.
- Perform other duties as assigned.
- Some traveling required.
Requirements
- BA/BS degree preferred but not required.
- Relevant experience in mass market, grocery, or retail sales — floral product experience is a strong plus.
- Strong communication skills: effective, professional verbal and written communication with the ability to present ideas clearly and concisely.
- Ability to manage high-volume accounts and multi-task in a fast-moving environment.
- Proficient in all MS Office applications, particularly Excel, including functions and formulas.
- Ability to exercise good judgment and maintain the integrity of all reporting and data.
- Self-motivated, organized, and punctual with a positive, team-player attitude.
- Bilingual (Spanish) is a plus but not required.
Benefits
- Competitive salary based on experience, plus commission.
- Medical, dental, and vision coverage.
- Life insurance and disability insurance.
- Paid time off (PTO).
- 401(k) with company match.
Schedule & Location
- Job Type: Full-time
- Schedule: 8-hour shift
- Work Location: In person — Miami, FL 33122 (reliable commute or relocation required before start date)
- Remote Work: Not available
Preferred Experience
- Floral or perishable goods sales: 1 year (preferred)
- Mass market or retail account management: 1 year (preferred)
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Experience:
- Mass Market Flowers Sales : 1 year (Required)
Ability to Commute:
- Miami, FL 33122 (Required)
Work Location: In person
