Optimum’s Mission: We strive to be the best in the eyes of our patients and community as we help people achieve their health goals through medical and alternative solutions to Optimize their quality of life.
Optimum’s Employee Mission: At Optimum Healthcare, We will provide our employees a secure, comfortable environment in which they can work and grow professionally while being rewarded for the outstanding quality of care they provide. Continual professional development shall be encouraged through support of high standards of continuous education and training in conjunction with a constant program of evaluation and feedback.
Overall Description:
As part of the Marketing department at Optimum Healthcare, you are responsible for developing unique campaign ideas that market our services, brand, and company overall. This includes conducting market research, working with the front office team, qualifying leads, and collaborative communication with each department.
Position Goals:
Your goal within the marketing department is to facilitate marketing within the current consumer climate in a way that elevates our brand, services, and team over the current competition. Completion of this goal will overall increase clinic revenue through the influx of expanded clientele through targeted marketing.
Position Responsibilities
- Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
- Creating editorial and content creation calendars for various media platforms and outlets
- Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
- Producing a brand style guide that best captures the company or client’s voice and mission
- Helping team leads set, allocate and monitor the budget of each project
- Meeting with clients to discuss brand guidelines, goals, budget and timelines
- Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
- Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
- Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary
Required Skills
- Bachelor's Degree In Marketing or applicable field
- Excellent communication skills (verbal/written)
- Excellent Time Management skills
- Experience with Facebook marketing, google ads, LinkedIn, and email campaigns
- Customer Service
Preferred Skills
- Hubspot knowledge
- EHR Knowledge a plus
Job Type: Full-time
Pay: $35,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Application Question(s):
- How man years of Marketing Experience do you have?
Work Location: In person
