We are seeking a highly analytical, performance-driven Search Acquisition Specialist to help scale and optimize high-intent patient acquisition across Google Search, Bing, YouTube, and related search ecosystems.
This is NOT a junior PPC coordinator role.
This role is ideal for someone who:
deeply understands search intent behavior
thrives in performance-driven environments
enjoys scaling complex acquisition systems
thinks beyond surface-level ad metrics
understands how search acquisition impacts real business outcomes
You will work closely with the Head of Paid Growth & Acquisition to optimize and scale search-driven patient acquisition across multiple healthcare service lines.
Manage and optimize paid search campaigns across:
Build, structure, and scale campaigns across multiple healthcare verticals and service lines
Continuously improve account structure, keyword segmentation, bidding strategy, and campaign performance
Identify and scale high-intent patient acquisition opportunities
Improve traffic quality and conversion efficiency
Analyze:
Help distinguish profitable traffic from low-quality or low-retention traffic
Execute structured testing across:
keywords
ad copy
bidding strategies
landing pages
audience targeting
device segmentation
funnel flows
Monitor campaign pacing, budget allocation, and performance trends
Surface optimization opportunities proactively
Build and maintain performance reporting dashboards
Monitor acquisition metrics including:
CAC
conversion rates
refund trends
payback efficiency
approval quality
traffic quality
Translate campaign data into actionable optimization recommendations
Within 6–12 months, successful candidates will:
improve search acquisition efficiency
scale profitable patient acquisition
improve conversion quality and funnel performance
reduce inefficient spend
identify new search-driven growth opportunities
contribute to scalable acquisition infrastructure
improve campaign testing velocity and optimization discipline
3+ years managing paid search campaigns at meaningful scale
Strong hands-on expertise in:
Experience managing significant paid search budgets
Strong analytical and reporting capabilities
You understand:
You know that not all traffic is equal.
You naturally think in:
efficiency
scaling
testing
optimization
acquisition quality
business outcomes
Not just:
clicks
impressions
vanity metrics
You are highly detail-oriented and performance-focused.
You enjoy:
optimization
testing
identifying inefficiencies
improving conversion quality
scaling winning campaigns
You proactively identify:
You are not someone who waits to be told what to optimize.
