Job Summary
We are seeking a dynamic and visionary Co-Founder specializing in Marketing to join our innovative SaaS CRM startup. This pivotal role involves shaping and executing comprehensive marketing strategies to accelerate growth, enhance brand visibility, and drive customer engagement. As a co-founder, you will collaborate closely with product development and sales teams to craft compelling campaigns, harness multichannel marketing platforms, and implement data-driven decisions that propel our startup to new heights. Your leadership will be instrumental in establishing a strong market presence and fostering sustainable business expansion from the ground up.
Responsibilities
- Develop and execute innovative marketing strategies across digital and traditional channels to generate demand and increase user acquisition.
- Lead the creation and management of integrated marketing campaigns, including content marketing, social media advertising campaigns, email marketing, and print advertising.
- Oversee SEO initiatives, web analytics reporting, and Google Analytics insights to optimize campaign performance and website engagement.
- Manage marketing automation tools and CRM systems to streamline customer outreach, nurture leads, and enhance personalization efforts.
- Drive cross-functional collaboration with product management, sales, design, and customer success teams to ensure cohesive branding and messaging.
- Lead content writing efforts for blogs, whitepapers, case studies, and social media to establish thought leadership in the SaaS CRM space.
- Monitor budget allocation for marketing activities such as Facebook Advertising, Google AdWords campaigns, and other paid media efforts to maximize ROI.
- Implement performance marketing strategies focused on B2B (business-to-business) relationships and e-commerce channels to expand market reach.
- Manage a growing marketing team by providing guidance on campaign management, graphic design (Adobe Creative Suite), copywriting, and digital marketing best practices.
Experience
- Proven track record in managing comprehensive marketing projects within SaaS or technology startups with a focus on CRM or related software solutions.
- Extensive experience in multichannel marketing including social media marketing, demand generation marketing, advertising sales, and performance marketing.
- Strong proficiency with SEO techniques, web analytics tools like Google Analytics, Google AdWords, Facebook Advertising platforms, and marketing automation tools.
- Demonstrated ability to lead cross-functional teams in fast-paced environments while maintaining strategic focus on growth objectives.
- Skilled in content creation—copywriting for digital assets as well as print advertising—and graphic design using Adobe Creative Suite or similar tools.
- Expertise in managing digital campaigns across platforms such as WordPress websites with HTML customization capabilities.
- Knowledge of CRM system proficiency for managing customer data insights and implementing targeted marketing initiatives.
- Experience in managing budgets effectively while delivering measurable results through data-driven decision making.
Join us as a Co-Founder (Marketing) if you're passionate about building innovative SaaS solutions that revolutionize customer relationship management! Bring your expertise in digital marketing, creative storytelling, data analysis, and strategic leadership to shape the future of our startup’s growth journey!
Pay: $101,475.82 - $122,207.44 per year
Benefits:
Work Location: Remote
