Description:
Position Summary
Bubble Down Car Wash is a fast-growing, multi-location express car wash brand on an exciting growth trajectory. We're looking for a Marketing Manager who is equal parts creative thinker and organized executor — someone who can own the day-to-day marketing activity that keeps our brand looking sharp, our locations on-point, and our customers engaged.
Reporting directly to the Director of Growth Marketing, this role is highly execution-focused. You'll be the engine behind our content, campaigns, collateral, and on-site presence — ensuring everything we put in front of customers is on-brand, visually consistent, and driving results. You'll work across print, digital, social, SMS, and physical signage, with a strong emphasis on content creation and local marketing.
What You'll Own
Brand Consistency & On-Site Marketing:
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Ensure all marketing creative — across digital, print, and physical — is visually consistent and aligned with Bubble Down brand standards.
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Conduct regular audits of on-site signage across all locations to confirm materials are current, accurate, and on-brand.
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Coordinate updates to location signage, menu boards, promotional displays, and other physical marketing touchpoints.
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Maintain an organized, up-to-date library of brand assets, templates, and approved marketing materials accessible to the team.
Print, Collateral & Sales Materials
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Manage the production of marketing collateral including flyers, brochures, promotional materials, giveaways, and sales leave-behinds.
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coordinate with vendors for printing, signage production, branded merchandise, and other physical materials — managing timelines, quantities, and quality.
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Support the Community Engagement and Operations teams with the materials they need for events, partnerships, and activations.
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Develop and maintain fleet program materials, sponsorship kits, and other B2B-facing sales assets.
Social Media & Content Creation
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Serve as the primary subject matter expert for Bubble Down's social media presence — owning content strategy, creation, scheduling, and community management.
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Develop a consistent, engaging content calendar across platforms (Instagram, Facebook, TikTok, etc.) that reflects the brand's voice and drives awareness.
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Create or direct the creation of photo, video, graphic, and copy assets for organic and paid social content.
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Monitor social performance, engage with followers, and respond to comments and messages in a timely, on-brand manner.
Digital Marketing & SMS Communications
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Own and execute SMS marketing campaigns — building lists, drafting messaging, scheduling sends, and tracking performance.
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Support email marketing initiatives including promotional campaigns, membership communications, and customer lifecycle messaging.
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Assist with paid digital advertising efforts (social ads, Google, display) in coordination with the Director of Growth Marketing or external agency partners.
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Maintain working knowledge of SEO best practices and support website content updates as needed.
Campaign Performance & Reporting
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Track and report on campaign performance across channels — social, SMS, email, digital, and print — providing regular updates to the Director of Growth Marketing.
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Monitor key metrics including engagement rates, reach, click-through rates, membership sign-ups, and promotional redemptions.
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Use performance data to make recommendations for optimization and future campaign strategy.
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Manage relationships with external agency partners and vendors, ensuring deliverables are on time, on budget, and on brand.
Requirements:
What We're Looking For
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5–10 years of marketing experience with a strong emphasis on content creation, brand execution, and multi-channel campaigns.
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Proven experience in both print/physical marketing and digital marketing — you're equally comfortable briefing a signage vendor and building a social content calendar.
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Strong visual sensibility and the ability to provide clear, constructive creative direction even without designing yourself.
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Experience managing or coordinating with external agencies, vendors, or creative partners is a strong plus.
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Background in multi-location retail, QSR, car wash, fitness, or other consumer service environments is highly preferred.
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Excellent project management skills — you can juggle multiple campaigns, deadlines, and vendors without losing track of the details.
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Strong written communication skills with the ability to write compelling, on-brand copy across channels.
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Comfortable working in a fast-paced, entrepreneurial environment where priorities can shift and ownership is expected.
Nice to Haves
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Experience marketing for multiple locations simultaneously.
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Familiarity with CRM or marketing automation platforms (Zoho, OptSpot, etc.).
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Basic proficiency in Photoshop or Canva for light asset creation or editing.
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Experience with membership or subscription-based marketing models.
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Knowledge of local SEO and Google Business Profile management.
Requirements
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Valid driver's license and reliable transportation — you will be visiting locations regularly.
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Professional presence and demeanor — you are a representative of the Bubble Down brand.
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Proficiency in Microsoft Office / Google Workspace.
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Experience with social media management and scheduling platforms.
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Ability to work occasional evenings or weekends for events or location launches.
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