Overview:
Develop and oversee marketing plan, public relations' programs and all promotional tools required to successfully operate Victorian Senior Care and to maintain community census.
Responsibilities:
- Establish models, generate and conduct tours; convert leads to tours.
-
Follow up generated leads in person, by telephone and by mail; convert to tours.
-
Document number of leads, tours and move-ins on a weekly basis; report to ED/Administrator at community and corporate office.
-
Track success of lead generation sources, follow-ups and move-ins.
-
Set and track goals for daily call backs to prospective residents, influential contacts and others with interest in the facility.
-
Conduct pre-admission assessment as part of admission process.
-
Admit move-ins and follow up on them with satisfaction surveys.
-
Develop and procure business cards, letterhead and all marketing materials; monitor inventory to ensure adequate supply.
-
Develop and maintain a referral list and make calls on referrals.
-
Maintain and update marketing plan.
-
Conduct marketing focus groups with community, residents and family members.
-
Select and procure public relations' material and monitor inventory to insure adequate supply; evaluate its effectiveness in generating leads.
-
Conduct seminars for the community on Assisted Living.
-
Facilitate community use of appropriate areas.
-
Assist with website development and follow up leads generated by website.
-
Research and stay current with industry trends.
-
Develop and oversee guest-relations program with staff.
-
Perform other duties as required by circumstances.
-
Help maintain the self-respect, personal dignity and physical safety of each resident.
-
Be familiar with and able to apply all the home's accident, fire safety, OSHA and emergency procedures.
-
Be familiar with the Adult Care Home Residents' Bill of Rights and assist residents with exercising these rights.
-
Assure careful treatment of Adult Care Home equipment and utilization of supplies.
-
Be responsible for reading and adhering to all Adult Care Home and employee policies.
-
Participate in job-related continuing education as required by ED/Administrator.
Qualifications:
-
Must have a High School Diploma or GED; however, some college is preferred.
-
Must possess proven skills in sales, written and verbal communication, organization and evaluation.
-
Must have the ability and willingness to perform cold calls and telephone sales calls.
-
Must possess good computer skills with emphasis on working in spreadsheets.
-
Must be goal oriented and competitive.
-
Must secure two-step tuberculin skin test (first test prior to hire and second test within two weeks of first test).
-
Must have no substantiated findings on the NC Personnel Registry or Health Care Program.
-
Must have clear SBI and DMV records and maintain this status during period of employment.
Must have a valid NC Driver's License.
Must have had at least 8 years of driving experience, as this is a requirement of company's liability insurance carrier.
