SUMMARY:
We are seeking a data-driven and creative Social Media Specialist to support our clinical research development divisionoperations. This role is responsible for planning, executing, and optimizing paid and organic social media initiatives that drive awareness, engagement, and qualified patient recruitment across our network of clinical trials sites. The ideal candidate understands how to translate complex clinical protocols into engaging content, while adhering to regulatory compliance and patient privacy standards (HIPAA/GDPR).
DUTIES AND RESPONSIBILITIES:
· Campaign Strategy & Execution: Develop and implement targeted social media strategies to drive patient recruitment for clinical trials across multiple therapeutic areas.
· Paid Social Media Management: Manage paid campaigns on platforms such as Meta (Facebook & Instagram), LinkedIn, and others, focusing on high-volume, high-quality patient leads (CPL, conversion rates).
· Content Creation & Copywriting: Create, draft, and publish engaging content, including ad copy, headlines, educational materials, short-form videos (Reels/TikTok), and images, while aligning with campaign goals.
· Compliance & Privacy: Partner with Clinical Operations, Medical Affairs, and Legaldifferent teams in the organization to ensure all creative aligns with Institutional Review Board (IRB) requirements, privacy regulations (HIPAA), and brand guidelines.
· Analytics & Reporting: Monitor campaign performance in real-time, analyzing key metrics (impressions, clicks, conversions, ROI), and provide weekly/monthly reports to stakeholders with actionable insights.
· Community Engagement: Monitor social media channels for patient inquiries and sentiment, responding promptly to questions and managing online reputation, while escalating patient issues as needed.
· Targeting & Audience Identification: Identify and target specific patient populations, utilizing lookalike audiences and interest-based targeting while adhering to platform policies regarding health causes.
· Advocacy Groups: Work with disease advocacy groups for awareness initiatives relative to the disease and the impact of the Company’s therapies to patients
· Ad hoc projects: Any ad hoc projects in clinical development that this position will have an impact on
QUALIFICATIONS:
· Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
· Experience: 2–5+ years in digital marketing, specifically with experience in patient recruitment, healthcare, pharma, or a Contract Research Organization (CRO).
· Technical Skills: Proficiency with paid social platforms (Meta Business Suite, LinkedIn Campaign Manager) and scheduling tools (e.g., Sprout Social, Hootsuite).
· Compliance Knowledge: Strong understanding of HIPAA-compliant advertising and healthcare marketing regulations.
· Analytical Skills: Proven success in translating data into campaign improvements.
COMPETENCIES:
· Experience with graphic design tools like Canva or Adobe Photoshop.
· Familiarity with CRM systems (e.g., Salesforce, HubSpot) for tracking patient inquiries.
· Ability to work in a fast-paced, high-growth environment.
· Excellent written and verbal communication skills, with a focus on patient-centric language.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
Occasionally/Frequently/Continually required to stand.
Occasionally/Frequently/Continually required to walk.
Occasionally/Frequently/Continually required to sit.
Pay: $40,000.00 - $50,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person
