Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital platforms in the HVAC industry. This role offers an exciting opportunity to develop innovative marketing strategies, oversee campaign execution, and analyze performance metrics to optimize outreach efforts. As a key member of our team, you will drive engagement through a variety of channels, including social media, search engine optimization (SEO), paid advertising, and content creation. The ideal candidate is passionate about digital marketing, possesses strong technical proficiency, and thrives in a fast-paced environment committed to growth and innovation.
Responsibilities
- Develop and implement comprehensive digital marketing campaigns that align with company goals, utilizing tools such as Google Ads, SEM (Search Engine Marketing), and marketing automation platforms.
- Manage website content using WordPress and other content management systems, ensuring optimal user experience and SEO best practices.
- Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic.
- Design and execute social media advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter to boost brand awareness and lead generation.
- Analyze web analytics reports using Google Analytics, Google Tag Manager, and web analytics reporting tools to measure campaign performance and identify areas for improvement.
- Collaborate with creative teams to produce compelling content including copywriting, graphic design with Adobe Creative Suite, and video assets for diverse marketing channels.
- Optimize conversion rates through A/B testing, landing page enhancements, and user experience improvements on websites built with HTML, CSS, JavaScript, and other technical skills.
- Manage email marketing campaigns by segmenting audiences, creating engaging content, and tracking performance metrics for continuous improvement.
- Oversee paid search marketing efforts including Google AdWords campaigns to maximize ROI while maintaining budget efficiency.
- Coordinate social media management strategies to grow followers organically while executing targeted advertising initiatives.
- Implement website management tasks such as performance marketing setup, technical SEO adjustments, website updates, and troubleshooting via SQL or other backend tools as needed.
Qualifications
- Proven experience in digital marketing with a strong understanding of SEO tools, SEM strategies, social media advertising campaigns, and analytics platforms.
- Technical proficiency in website management using WordPress; familiarity with HTML, CSS, JavaScript; experience with Google Tag Manager; knowledge of SQL is a plus.
- Demonstrated ability in content creation including copywriting, graphic design (Adobe Photoshop/Creative Suite), and multimedia production.
- Hands-on experience with Google Ads (AdWords), Facebook Advertising, email marketing platforms, and marketing automation tools.
- Strong analytical skills with the ability to interpret data from Google Analytics or similar web analytics reporting tools to inform decision-making.
- Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
- B2B marketing experience is preferred; familiarity with e-commerce platforms is advantageous.
- Effective communication skills combined with a creative mindset focused on innovative digital solutions.
Join us as we push the boundaries of digital marketing excellence! This paid position offers an engaging environment where your expertise will directly impact our growth trajectory while providing opportunities for professional development in the ever-evolving landscape of online marketing.
Pay: $30.00 - $40.00 per hour
Benefits:
Work Location: Hybrid remote in Upland, CA 91786
