Our Mission
Thirty Three Threads was born on the 33rd parallel. It echoes the spirit of the active lifestyle so intrinsic to San Diego, our home, and it is here that our story comes to life. Our brands: Tavi, ToeSox, Base33, Vooray and Mizu all reflect this synergy, although each step boldly with its own unique personality.
We define new trends in the studio and beyond, driven by our customers’ desire to continually enhance their practice. And, we dedicate our days to innovating and creating high performance and premium, quality products that allow them to lead the active lifestyle they choose with style they love. We invite you to join our journey.
About Us
Founded in 2004, Thirty-Three Threads is an industry leader in high performance, fashionable premium apparel, socks and accessories for the global boutique fitness market and beyond. Our brands and products are known as best-in-class in quality, design, style and functionality.
Summary
The Social Media & Influencer Coordinator supports the day-to-day execution of 33 Threads brands’ social media, influencer, PR and brand activation initiatives. This role is ideal for a highly organized, social-savvy marketer who enjoys coordinating campaigns, building creator relationships, tracking performance and bringing brand stories to life across digital and experiential channels.
Responsibilities
General
- Execute the day-to-day operations of influencer, ambassador and social media programs under the direction of the Senior Social Media & Influencer Manager.
Influencer
- Coordinate influencer outreach, onboarding, gifting, seeding, product fulfillment, and ongoing communications.
- Assist with campaign logistics within ShopMy Roster and other influencer management platforms, including campaign setup, creator communications, contract administration and commission tracking.
- Maintain influencer databases, media lists, editorial calendars, SOPs and campaign documentation.
- Assist with sourcing new creators, ambassadors, media contacts and partnership opportunities through ongoing research.
Social Media
- Coordinate social media content calendars, asset organization, publishing schedules and approvals across all brands.
- Support community management by monitoring comments, direct messages, tagged content and user-generated content while ensuring timely, on-brand engagement.
- Coordinate content collection from influencers, photographers, creators and external partners to support marketing campaigns.
- Support TikTok Shop daily presence on the platform. Assist with content & LIVE Coordination to drive sales through TikTok Shop.
- Assist with short-form video editing, content organization and preparing assets for social channels.
- Film and capture content at brand activations, in-office moments, photo shoots and behind-the-scenes footage to fuel authentic, engaging social media storytelling across all brand channels.
- Must be comfortable appearing on camera to film and star in social content, bringing an authentic, relatable face to the brands across platforms.
- Stay current on emerging social media trends, platform updates, creators and cultural moments to bring fresh ideas to their manager and the marketing team.
Event Activations & Brand Experiences
- Support event planning and execution for media previews, product launches, brand activations, pop-ups and experiential marketing events.
- Assist with event logistics, guest list curation and vendor coordination
- Physically attend events and aid in coordination on-site.
Public Relations
- Support PR initiatives by preparing media kits, tracking press coverage, maintaining media databases, and assisting with press outreach.
- Assist with planning and execution of influencer events, product launches, pop-ups, media previews, and experiential activations, including vendor coordination, guest lists, gifting, and on-site event support.
- Other duties as assigned
Knowledge, Skills and Abilities Required
- Passion for social media with a strong understanding of current platforms, trends, creators, and best practices.
- Excellent organizational and time management skills with the ability to prioritize multiple projects in a fast-paced environment.
- Strong attention to detail and commitment to accuracy in execution and follow-through.
- Proactive, self-motivated, and eager to learn in a collaborative team environment.
- Strong written and verbal communication skills with the ability to build positive relationships internally and externally.
- Resourceful problem solver with the ability to adapt quickly and manage shifting priorities.
- Ability to coordinate multiple campaigns, timelines, and administrative tasks simultaneously.
- Collaborative team player with a positive attitude and willingness to support cross-functional initiatives.
- Flexible and adaptable, with the ability to thrive in a dynamic, fast-paced marketing environment.
- Comfortable using or quickly learning social media scheduling, influencer marketing, and project management platforms (such as Later, GRIN, Roster, Shopify, and Google Workspace).
- Strong analytical mindset with the ability to compile reports, track campaign performance, and identify actionable insights.
Minimum Job Requirements
- Minimum 1-2 year Social Media and Influencer Program experience.
- Working knowledge of MS Office.
- Working knowledge or social media platforms, including Instagram, Tiktok, Pinterest, Facebook and YouTube.
- Strong written and verbal communication skills and proofreading abilities.
- Experience with short-form video creation or editing tools like CapCut, Canva and Adobe Creative Suite.
- Interest in social media, influencer culture, wellness, fashion and consumer lifestyle brands.
- Eager to learn to how to use analytical tools for reporting and performance metrics.
- Eager to learn management platforms like Later, Roster and ShopMy.
- Ability to occasionally attend brand events, activations, photoshoots and or other company initiatives outside of standard working hours.
- Ability to travel domestically and internationally for 15% or more
Benefits + Pay
- Base salary up to $58,000, depending on experience
- Annual bonus up to $2,000, depending on experience
- Hybrid work setting
- Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
- Headquarter office includes - on site gym, rising desks, on site work out classes
- Extensive Paid Time Off Program - PTO, Sick, 11.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
- Quarter and Monthly Employee Recognition Programs
- 401(k) match of 100% up to 4% of annual salary
- Community Service Time
- Dog Friendly
- Generous apparel stipend
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting Human Resources at Thirty Three Threads.
