Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for seven years in a row across five different categories, we pride ourselves on exceptional quality and innovation.
We're excited to expand our team with a VP of Brand Marketing who will play a key role in shaping and growing the Cozy Earth brand across retail, wholesale, and digital channels. This is a highly collaborative leadership role focused on building brand awareness, strengthening customer connection, and ensuring a consistent brand experience across all touchpoints.
Responsibilities:
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Lead and evolve Cozy Earth's overall brand strategy across retail, wholesale, and digital channels
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Partner closely with product, creative, marketing, and leadership teams to ensure consistent brand storytelling and execution across all customer touchpoints
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Develop and lead integrated brand campaigns that support product launches, category growth, and company initiatives
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Help shape how Cozy Earth shows up in the market through partnerships, collaborations, events, and marketing initiatives
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Bring consumer insights and market trends into brand, creative, and go-to-market decisions
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Support the continued growth of Cozy Earth's loungewear and lifestyle categories while maintaining a strong and cohesive brand identity
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Work cross-functionally with retention, social, PR, influencer, paid media, and digital teams to align brand strategy with channel execution
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Build and lead a high-performing brand marketing team, providing direction, mentorship, and support
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Monitor brand performance, campaign results, and customer feedback to help guide future strategy
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Other duties as assigned
Required Qualifications:
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7+ years of progressive experience in brand marketing, with experience in a senior leadership role
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Experience developing and growing consumer brands within a fast-paced or high-growth environment
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Strong understanding of brand strategy, campaign development, and multi-channel marketing
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Experience working across retail, wholesale, and digital business channels
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Ability to lead cross-functional initiatives and collaborate effectively across departments
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Strong understanding of the lifestyle, apparel, home, or premium consumer space
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Experience building and leading high-performing teams
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Excellent communication, organizational, and project management skills
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Strategic thinker with a hands-on, collaborative approach
Preferred Qualifications:
- Background in apparel, home, lifestyle, or luxury consumer brands
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Experience supporting brand growth through new product launches or category expansion
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Familiarity with influencer, partnership, and community-driven marketing strategies
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Experience working alongside performance or growth marketing teams
Why Join Cozy Earth?
Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
Future Planning: 401K plan to secure your financial future.
Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
Wellness Perks: Monthly self-care benefit to support your overall well-being.
Exclusive Discounts: Access generous discounts on all our products.
Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
