TARA, Ink. is a full-service public relations and special events firm in the U.S. With offices and teams in Miami and New York City, the agency remains a trusted resource and market leader for national and global brands. Established in 2000, our clients include many of the world's leading luxury, hospitality, fashion, art, design, and real estate brands.
Title: Fashion Account Executive
Location: Miami-Based (Hybrid/Partial Remote)
Type: Full-Time
Are you a seasoned publicist with a proven track record of media relationships, client leadership, and team management? We are seeking a dynamic Account Executive to join our team. This is a unique opportunity for someone who thrives in a fast-paced, creative environment and is ready to lead major initiatives across editorial, events, client strategy, and brand positioning.
Key Responsibilities
- Lead public relations strategy and execution for fashion and lifestyle clients, securing top-tier national, regional, and industry media placements.
- Maintain and grow strong relationships with editors, market editors, creative directors, journalists, and media contacts across major print, digital, broadcast, and online outlets.
- Leverage existing media relationships while proactively building new contacts and opportunities for clients.
- Craft compelling press materials, including press releases, media alerts, brand stories, executive biographies, trend pitches, and thought leadership opportunities.
- Develop strategic, creative, and seamless media pitches that generate meaningful coverage and brand visibility.
- Provide strategic counsel and guidance to clients, helping position them for long-term success and growth.
- Partner with senior leadership to develop and execute customized PR plans, campaign strategies, and brand initiatives.
- Take ownership of client accounts, serving as a trusted advisor and strategic lead.
- Oversee the creation and management of weekly and monthly client reports, call agendas, meeting recaps, media coverage reports, and account deliverables.
- Manage and mentor Account Coordinators, junior publicists, and interns by providing training, feedback, and professional development opportunities that support internal growth and promotion.
- Lead team workflow and ensure all account activities are executed efficiently, accurately, and on schedule.
- Support event planning and execution, including media events, product launches, fashion presentations, influencer activations, and special events.
- Manage event logistics, media attendance, VIP coordination, vendor management, and event reporting.
- Support influencer strategy, media outreach, and partnership development.
- Utilize media databases and industry tools, including Muck Rack, to identify opportunities, build media lists, monitor coverage, and strengthen media relationships.
Requirements
- 3–5+ years of experience within a public relations agency, preferably representing fashion, luxury, lifestyle, beauty, or hospitality brands.
- Strong, established relationships with national, regional, and industry editors and media contacts.
- Proven experience securing high-level media placements and managing successful PR campaigns.
- Demonstrated ability to lead client accounts independently while contributing strategic ideas and solutions.
- Proven experience managing, mentoring, and developing junior team members.
- Exceptional writing, editing, communication, and presentation skills.
- Strong organizational skills with the ability to manage multiple priorities in a deadline-driven environment.
- Experience using Muck Rack and other media monitoring and reporting platforms.
- Ability to travel as needed for Fashion Weeks, client events, media activations, and agency initiatives in New York, Miami, Los Angeles, and other key markets.
- Highly organized, detail-oriented, collaborative, proactive, and results-driven.
What We Offer
- Hybrid and flexible work environment.
- Opportunity to work with an award-winning agency celebrating 25 years in business.
- Exciting roster of luxury, hospitality, fashion, art, design, and real estate clients.
- Opportunities for travel, networking, and professional development.
- Collaborative, entrepreneurial, and supportive team culture.
- Significant growth potential within a respected and dynamic agency environment
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- Health insurance
- Paid time off
Education:
Experience:
- Writing Skills: 3 years (Preferred)
- Marketing: 3 years (Preferred)
Work Location: Hybrid remote in Miami Beach, FL 33141
