JOB As a valued member of the Marketing and Communications Department, the Assistant Director of Marketing & Communications serves as a primary college storyteller, strategic communicator, and project lead for institutional communications initiatives. Reporting to the Director of Marketing & Communications, this position directs and coordinates specific marketing and communications projects within the department and President’s Office that advance Blue Ridge Community College’s internal and external communications goals, strengthen the College brand, and support institutional priorities.
Why it’s Important
The Blue Ridge team embraces every opportunity to be creative, innovative, and engaging. We work alongside faculty and staff to ensure we provide a modern, technologically advanced institution that serves our community and empowers students to reach their highest potential.
The Marketing & Communications team connects the College with its students, employees, partners, and community through strategic storytelling and meaningful engagement. We are committed to not only meeting expectations, but exceeding them through impactful communication and collaboration.
Whether a student is entering the workforce for the first time, pursuing a new profession, or expanding their knowledge and skills, Blue Ridge is committed to providing the tools and support necessary for success. Together, we believe no elevation is too high, and no summit is unreachable. EXAMPLE OF DUTIES
- Lead and coordinate assigned marketing and communications projects and campaigns in collaboration with College departments, programs, and the President’s Office.
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Develop and implement communication strategies that strengthen the College’s brand and increase engagement among prospective and current students, employees, donors, parents, alumni, and the public.
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Coordinate and execute assigned communications and marketing projects for the President’s Office.
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Plan, develop, and create written and visual content for College communication channels including news releases, newsletters, digital media, printed materials, website content, social media, presentations, speeches, event promotions, and integrated marketing campaigns, while maintaining a consistent institutional voice and brand identity.
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Serve as an immediate backup to the Director of Marketing & Communications for emergency messaging execution and time-sensitive communications needs, and assist with weather and safety communications outside of normal business hours.
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Coordinate and execute assigned promotional and institutional campaigns, ensuring alignment with College priorities and branding standards.
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Assist in brand management and enforcement of institutional identity standards.
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Oversee the scheduling, strategy, and distribution of content across the College’s social media platforms while fostering engagement with students, employees, community members, and stakeholders.
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Serve as an administrator for the College’s Customer Relationship Management (CRM) system, including development, organization, audience segmentation, and execution of campaign messaging.
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Serve on assigned committees, including the Strategic Enrollment team.
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Regularly update and maintain portions of the College website in collaboration with other Marketing & Communications team members.
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Serve as editor and proofreader for institutional marketing and communications materials.
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Stay informed of College news, current events, and issues affecting higher education and the local community to support strategic storytelling and institutional messaging.
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Attend assigned and selected College events to represent the department and gather strategic content including photography, interviews, and story opportunities.
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Manage departmental activities related to awards submissions, recognitions, and institutional applications.
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Remain informed of College programs, events, and initiatives across all campuses to support institutional communication efforts.
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Assist with additional departmental marketing and communications initiatives assigned.
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Ensure compliance with all College policies and procedures, North Carolina Community College System regulations, and applicable state and federal requirements while maintaining appropriate confidentiality standards.
Additionally
Other duties as assigned. SUPPLEMENTAL INFORMATION
Physical Demands
The ability to perform all duties associated with the position, including, but not limited to, lifting, prolonged standing, sitting, bending, stooping, and operating or performing work with associated tools and machines
Blue Ridge is an Equal Employment Opportunity Institution
