Build Relationships. Create Memorable Events. Generate Opportunities.
Renewal by Andersen is seeking an energetic, organized, and results-driven Business Development Events Coordinator to lead our RSVP Event Marketing program. This role combines event planning, marketing, lead generation, and team leadership to create exceptional homeowner experiences that generate qualified appointments for our Design Consultants.
If you enjoy coordinating events, engaging with people, and driving measurable results, this is an opportunity to make a significant impact while growing your career with an industry-leading brand.
About the Role
You will be responsible for planning, coordinating, and executing lead-generation events throughout the market. Working closely with the Events department Manager, you will identify target areas, secure venues, coordinate invitations, qualify attendees, lead event execution, and help convert event guests into qualified appointments.
This role requires a balance of strategic planning, relationship building, event execution, and performance management. You'll split your time between the office and event locations throughout the market.
What You'll Do
Event Planning & Coordination
- Plan and execute 6–8 lead-generation events per month.
- Analyze market opportunities using sales data, heat maps, and market trends to identify target event locations.
- Research and secure event venues that align with budget and event objectives.
- Present event proposals and recommendations for approval.
- Coordinate invitations, mailings, and promotional materials with approved vendors.
- Manage all event logistics including venue communication, signage, seating arrangements, food service, and audiovisual requirements.
Attendee Recruitment & Qualification
- Schedule and confirm guests with a target RSVP conversion rate of 65–75%.
- Maintain accurate attendee records and event tracking.
- Work closely with the Inside Sales Center to coordinate appointment scheduling and follow-up.
Event Leadership
- Assist in delivering event presentations to homeowners.
- Create a welcoming and professional experience that reflects the Renewal by Andersen brand.
- Coach Event Marketing Representatives to generate qualified appointments during events.
- Ensure all event activities are executed professionally and efficiently.
Performance & Results
- Drive appointment generation and event performance.
- Monitor event metrics, attendance, appointment rates, and return on investment.
- Contribute to achieving marketing profitability goals, including Cost of Marketing targets.
- Continuously identify opportunities to improve event effectiveness and homeowner engagement.
What We're Looking For
- Experience in event planning, marketing, hospitality, lead generation, sales support, or customer engagement.
- Strong communication and presentation skills.
- Exceptional organizational and project management abilities.
- Comfortable speaking to groups and interacting with homeowners.
- Self-motivated with the ability to manage multiple projects simultaneously.
- Results-oriented mindset with a focus on achieving goals and improving performance.
- Proficiency with Microsoft Office and CRM systems.
- Valid driver's license and reliable transportation.
Why Join Renewal by Andersen?
- Work for the most trusted name in replacement windows and doors.
- Make a direct impact on business growth.
- Opportunity to lead exciting homeowner events throughout the market.
- Collaborative, supportive team environment.
- Career growth opportunities within a nationally recognized organization.
If you're passionate about creating exceptional events, building relationships, and delivering measurable results, we'd love to meet you.
Pay: $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you have Lead Generation experience?
Willingness to travel:
Work Location: In person
