Company Overview
The Buckingham Branch Railroad is a family-owned, short line railroad operating 280 miles of track across multiple divisions. As the largest short line railroad in the region, we are committed to connecting communities and fostering growth through reliable freight transportation.
Overview
We are seeking a dynamic and detail-oriented Media and Marketing Specialist to elevate our brand presence and drive strategic marketing initiatives. In this role, you will develop compelling content, manage digital campaigns, and analyze performance metrics to ensure maximum engagement and ROI. Your expertise in digital marketing tools and creative design will be vital in supporting our growth objectives.
Duties
- Develop and implement integrated digital marketing campaigns across platforms including social media, email, SEM (Search Engine Marketing), and paid advertising campaigns.
- Manage website content using content management systems.
- Create engaging visual content using Adobe Creative Suite (Photoshop, Illustrator) and graphic design skills for social media, email marketing, and web pages.
- Oversee social media management by planning, scheduling, and executing advertising campaigns on Facebook Advertising and other social media platforms to increase brand awareness.
- Conduct performance marketing analysis by tracking key metrics, preparing reports on web analytics, marketing analytics, and campaign performance to inform future strategies.
Qualifications
- Proven experience with digital marketing tools such as Google Ads (AdWords), SEM tools, Google Analytics, Google Tag Manager, and marketing automation platforms.
- Strong proficiency in Adobe Photoshop, Adobe Creative Suite (including Illustrator), HTML/CSS coding skills for website management.
- Demonstrated ability to manage paid advertising campaigns across social media platforms with a focus on paid search marketing and social media advertising campaigns.
- Experience with content creation for diverse channels including blogs, email marketing campaigns, social media posts, and web pages.
- Ability to analyze data effectively to optimize campaign performance using analytics tools; strong communication skills are essential for reporting insights clearly.
- Minimum requirements include an Associate's Degree in Marketing, Communications, Public Relations or related field with one to three years of professional experience.
- A valid driver's license is required.
- EOE
- Join us as a Media and Marketing Specialist to help shape our brand story while advancing your career in a vibrant environment that values innovation and results!
Pay: $59,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
People with a criminal record are encouraged to apply
Work Location: In person
