Leads Manager
The Leads Manager is responsible for converting marketing-generated inquiries into scheduled consultations and introductory appointments. This role serves as the first point of contact for prospective students, ensuring every lead receives prompt, professional, and persistent follow-up. The Leads Manager is accountable for maximizing lead response rates, appointment bookings, and appointment attendance while creating a positive first impression of the studio.
Key Responsibilities
- Respond to all incoming leads generated through Facebook, Instagram, website inquiries, referrals, events, and other marketing channels.
- Execute a structured follow-up process that includes multiple daily contact attempts through phone, text, email, and other approved communication channels until contact is established or the lead is deemed inactive.
- Maintain an average of at least two call attempts per active lead per day during the initial follow-up period.
- Contact prospective students to establish rapport, identify goals, answer questions, and assess interest.
- Convert qualified leads into scheduled consultations, introductory lessons, or enrollment appointments.
- Maintain consistent and persistent follow-up with leads until a clear outcome is achieved.
- Confirm appointments and implement attendance strategies to maximize show rates.
- Conduct reminder calls, texts, and emails prior to scheduled appointments.
- Reschedule missed appointments and re-engage inactive leads when appropriate.
- Maintain accurate records of lead activity, communication history, appointment status, and outcomes within the CRM.
- Collaborate with the New Student Department Executive to ensure a smooth handoff of scheduled consultations and prospective students.
- Monitor lead quality, response rates, booking rates, and attendance trends while providing feedback to management.
- Assist with lead generation campaigns, promotions, open houses, workshops, and special events as needed.
- Maintain a high standard of professionalism and customer service while representing the studio brand.
Qualifications
- Strong sales background with demonstrated success in appointment setting, lead conversion, inside sales, or high-volume customer acquisition.
- Exceptional follow-up, persistence, and relationship-building skills.
- Excellent verbal and written communication abilities.
- Comfortable making outbound calls and managing a high volume of lead activity.
- Highly organized, self-motivated, competitive, and results-driven.
- Ability to handle objections and guide prospective students toward taking action.
- Experience with CRM, scheduling, and customer management software preferred.
- Experience in dance, fitness, hospitality, education, or service-based businesses is a plus.
Success Metrics
- Lead response time.
- Contact rate (percentage of leads successfully reached).
- Appointment booking rate.
- Appointment show rate.
- Number of qualified appointments scheduled.
- Lead follow-up compliance.
- Monthly and quarterly appointment-setting goals.
- Quality and completeness of CRM records.
- Contribution to overall new student enrollment growth.
Compensation & Position Details
- Starting pay: $20.00 per hour
- Part-time position averaging 20-30 hours per week.
- Additional performance-based commission paid for qualified appointments that successfully attend their scheduled consultation.
- Opportunity for increased earnings based on appointment booking and show-rate performance.
- Position will begin in-person during onboarding and training to ensure familiarity with studio operations, systems, and culture.
- Upon successful completion of training and demonstrated performance, the role may transition to a fully remote position.
- Flexible schedule may be available based on business needs and lead volume.
Additional Growth Opportunity
- Position may expand to include responding to venue rental and event booking inquiries.
- Responsibilities may include preparing proposals, coordinating follow-up communication, and securing event bookings.
- Upon assuming venue sales responsibilities, the Leads Manager will be eligible for an additional commission on all venue rental deposits successfully secured and collected.
- Specific commission structure and performance expectations will be established prior to the addition of venue booking responsibilities.
Why Join Crown City Dance?
Crown City Dance is located within Crown Theatre, Pasadena’s home for the performing arts—a place where the love of art meets community. Our studio is defined by resilience, creativity, and a mission to transform lives through dance and the arts. As part of a team led by passionate and visionary owners, you’ll contribute to a space that serves as a sanctuary for creativity and culture. Here, community enrichment goes hand-in-hand with individual growth, with ongoing efforts to expand access to the transformative power of the arts for everyone—including underprivileged youth. Join our team at Crown City Dance that’s committed to enriching Pasadena’s cultural life and supporting performers, students, and the community at large.
How to Apply:
In addition to your resume please add a cover letter detailing your dance, leadership, sales, financial, and student management experience to [email protected]
Pay: $20.00 - $23.00 per hour
Benefits:
Work Location: Hybrid remote in Pasadena, CA 91107
