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Salary: $90,000-$100,000
Benefits include:
- Paid vacation, holiday and sick time
- Medical, dental, and vision insurance options
- 401(k)/profit sharing
Role Overview
Seeking an Analytics / Tag Management Developer to lead web measurement and data‑collection implementations across a portfolio of digital experiences. This role owns data‑layer architecture, tagging systems (primarily Adobe Launch + Adobe Analytics, with GA4/GTM as needed), and collaborates closely with engineering teams to ensure accurate, privacy‑compliant analytics for marketing, product, and leadership reporting.
- Tag Management Ownership: Configure, deploy, and maintain tags within Adobe Launch (and GTM when used). Manage environments, publishing workflows, extensions, libraries, and coordinate script placement with CMS engineering teams.
- Data Layer Development: Convert business requirements into scalable, reusable data‑layer specifications; support standardization and versioning across shared component libraries.
- Analytics Tracking Implementation: Build Adobe Analytics/GA4 tracking, map events/parameters, maintain SDRs, and validate data quality from browser through analytics endpoints.
- Testing & QA: Create and execute tagging test plans across environments, manage UAT, log and track defects, and follow Agile test‑management processes.
- Governance: Maintain tagging standards, documentation, release notes, and act as the primary owner for analytics tagging and UAT approvals.
- Cross‑Team Collaboration: Work closely with front‑end/CMS engineers, product teams, marketing, and data engineering to prioritize work and ensure analytics readiness for launches.
- Monitoring & Reliability: Track tag and consent behavior, monitor performance of analytics payloads, and address regressions caused by component or site updates.
- Documentation: Maintain implementation guides, analytics playbooks, and runbooks for repeatable use.
- 3+ years of experience implementing analytics and tag‑management solutions using Adobe Launch + Adobe Analytics or similar (GA4/GTM with willingness to learn Adobe).
- Strong understanding of data‑layer design (JSON/objects), event schemas, and mapping to analytics dimensions/metrics.
- Skilled with browser developer tools, debugging beacons, and validating analytics flow end‑to‑end.
- Experience with enterprise CMS platforms (e.g., AEM) for script governance and release/change control.
- Hands‑on QA experience, including test planning and defect tracking in Azure DevOps or similar tools.
- Effective cross‑functional communication; ability to translate requirements between technical and non‑technical teams.
- Working knowledge of privacy, consent, and data‑governance practices.
- Experience with GA4/GTM, including server‑side tagging, and maintaining SDRs or analytics playbooks.
- Familiarity with enterprise component libraries/design systems and their impact on data‑layer strategy.
- Experience with monitoring tools for tag health and analytics reliability (e.g., synthetic monitoring, observability platforms).
- Basic SQL skills or ability to query analytics APIs for validation.
