Admissions and Marketing Director
Emerald Nursing and Rehab Columbus
Location: Columbus, Nebraska
Are you outgoing, organized, community-minded, and passionate about making a difference in the lives of residents and families? Emerald Nursing and Rehab Columbus is looking for an energetic Admissions and Marketing Director to join our team!
This role is perfect for someone who enjoys building relationships, helping families through important healthcare decisions, and being out in the community representing a facility that truly cares. You will play a key role in growing our census, supporting smooth admissions, strengthening referral partnerships, and promoting the amazing work happening inside Emerald Nursing and Rehab.
At Emerald, we believe in teamwork, positivity, and creating a work environment where people feel supported, valued, and excited to come to work. We are looking for someone who wants to be part of a fun, fast-paced, resident-centered team.
About the Role
The Admissions and Marketing Director is responsible for managing the admissions process from referral to move-in while also leading marketing and community outreach efforts. This position works closely with residents, families, hospitals, referral partners, and internal facility departments to ensure every admission is smooth, welcoming, and well-coordinated.
You will also serve as a face of Emerald Nursing and Rehab in the community by building strong relationships with hospitals, clinics, case managers, social workers, community organizations, and other referral sources.
Responsibilities
Responsibilities include, but are not limited to:
Manage the admissions process from inquiry/referral through admission.
Evaluate potential residents based on facility criteria, including medical, financial, social, and psychosocial needs.
Collect and verify required admission information, including medical records, insurance details, financial information, and personal preferences.
Assist with insurance verification, pre-certification, and understanding payment options.
Complete and manage all admission paperwork, consent forms, agreements, and required documentation.
Maintain accurate and up-to-date resident records.
Coordinate with nursing, therapy, social services, business office, dietary, housekeeping, and other departments to prepare for new admissions.
Provide facility tours to potential residents, families, and referral partners.
Create a positive and welcoming admission experience for residents and families.
Promote Emerald Nursing and Rehab through community outreach, marketing efforts, and relationship building.
Develop and maintain strong relationships with hospitals, clinics, discharge planners, case managers, social workers, and community partners.
Attend community events, networking opportunities, and referral meetings as needed.
Assist with developing marketing materials, social media content, and facility promotional efforts.
Track referrals, admissions, census trends, and follow-up opportunities.
Represent the facility professionally and positively in the community.
Ensure residents are treated with dignity and respect throughout the admission process and during their stay.
Support a fun, positive, team-focused environment inside the facility.
Position Requirements
The ideal candidate will:
Demonstrate professionalism and a positive attitude.
Be dependable and maintain regular scheduled attendance.
Complete assignments in a timely and organized manner.
Work cooperatively with all departments.
Communicate clearly and confidently with families, staff, referral sources, and community partners.
Be comfortable working both independently and as part of a team.
Handle multiple priorities in a fast-paced environment.
Maintain a professional appearance and represent the facility well.
Enjoy connecting with people and building relationships.
Qualifications
Bachelor’s degree in healthcare administration, social work, marketing, business, psychology, or a related field preferred.
Equivalent combination of education and experience may be considered.
Prior experience in long-term care admissions, skilled nursing admissions, healthcare marketing, or community relations preferred.
Knowledge of Medicare, Medicaid, Managed Care, HMOs, insurance verification, and reimbursement processes preferred.
Experience with PointClickCare or other electronic health record systems preferred.
Strong attention to detail and accuracy.
Strong organizational, communication, and follow-up skills.
Must be able to read, write, speak, and understand English.
Proficient computer skills required.
Must be able to perform work safely and respond effectively to resident, family, and facility needs.
Benefits
Emerald Nursing and Rehab Columbus offers a competitive benefits package, including:
Medical insurance
Dental insurance
Vision insurance
401(k)
Paid Time Off
Supportive leadership team
Fun and team-focused work environment
Opportunity to grow in healthcare leadership
Meaningful work where you truly make a difference
Why Join Emerald Nursing and Rehab?
At Emerald Nursing and Rehab Columbus, we are more than a facility; we are a team. We work hard, support each other, celebrate wins, and keep our residents at the center of everything we do. This is a great opportunity for someone who wants to make an impact, grow professionally, and be part of a positive workplace culture.
If you are motivated, organized, outgoing, and passionate about healthcare, admissions, marketing, and community connection, we would love to meet you!
Apply today and join the Emerald Nursing and Rehab Columbus team!
