Job Summary
We are seeking a dynamic and detail-oriented Marketing Research Analyst to join our innovative team. In this role, you will drive strategic decision-making by collecting, analyzing, and interpreting market data to uncover actionable insights. Your expertise in data visualization, statistical analysis, and business intelligence tools will empower cross-functional teams to develop targeted marketing strategies and optimize business growth. This paid position offers an exciting opportunity to influence key business initiatives through rigorous research and compelling storytelling of findings.
Responsibilities
● Analyze large-scale datasets derived from market activity and platform operations, including customer demand patterns, user behavior, delivery performance, and service utilization data, to identify market trends and customer preferences.
● Apply statistical methodologies, including regression analysis, trend analysis, and hypothesis testing, to evaluate market conditions, measure the effectiveness of marketing strategies, and generate predictive insights.
● Design and execute data queries and analytical models using tools such as SQL, Python, and Excel to extract, process, and analyze structured and unstructured data relevant to market research objectives.
● Develop data visualizations, dashboards, and analytical reports using tools such as Tableau or Power BI to present actionable insights to management in support of marketing strategy, pricing decisions, and service optimization.
● Evaluate customer behavior, service demand, and market response using both market data and platform-generated data to support strategic business decisions.
● Conduct market-oriented analyses of logistics operations, including service coverage, delivery efficiency, and customer satisfaction, to assess customer experience and competitive positioning in the target market.
● Collect and analyze market and user data through the company’s internally developed application and platform, and apply such data to improve operational strategies, enhance service offerings, and align business operations with market demand.
● Collaborate with cross-functional teams, including product development, engineering, and operations, to integrate analytical findings into platform enhancements and market-driven business strategies.
● Apply advanced analytical techniques to solve complex business problems and support data-driven decision-making.
Bachelor's degree in Business Analytics, Data Science, Statistics, Computer Science, Supply Chain Management, Operations Research, or a related field. A Master's degree in one of these disciplines is highly preferred.
Experience
- Proven experience in market research, marketing analytics, logistics analytics, or last-mile delivery operations, with a strong foundation in statistical analysis and quantitative research methodologies to evaluate market trends, customer behavior, and operational performance.
- Proficiency in data analysis software such as R, Python, SPSS, SQL, Tableau, Power BI, and Excel for data interpretation and visualization.
- Hands-on experience with web analytics tools including Google Analytics and Adobe Analytics to monitor digital campaign performance.
- Strong understanding of statistical concepts like A/B testing, cross-sectional analysis, and quantitative methods for marketing insights.
- Demonstrated ability to collaborate across teams effectively while managing multiple projects simultaneously.
- Excellent communication skills with the ability to present complex research findings clearly to non-technical stakeholders.
- Knowledge of business intelligence tools and reporting/dashboarding platforms that support data-driven decision making.
Join us as a Marketing Research Analyst to leverage your analytical expertise in a fast-paced environment where your insights will directly impact our strategic growth!
Pay: $70,000.00 - $86,000.00 per year
Benefits:
Work Location: Hybrid remote in Alhambra, CA 91899
