Position Summary
BTS Hospitality is seeking a strategic and hands-on Director of Marketing to lead brand growth, demand generation, and digital presence for our San Diego-based catering and events company. This role oversees all marketing initiatives with a strong emphasis on social media, content strategy, brand positioning, and revenue-driven campaigns.
Key Responsibilities
- Develop and execute the company’s comprehensive marketing strategy aligned with revenue goals.
- Lead annual and quarterly marketing planning, budgeting, and performance tracking.
- Oversee social media strategy, content calendars, and platform growth.
- Guide paid social and digital advertising strategy to maximize ROI.
- Direct content creation including event coverage and culinary storytelling.
- Oversee website updates, SEO strategy, and email marketing performance.
- Manage and mentor internal marketing staff and external vendors.
- Establish KPIs and deliver monthly executive performance reports.
- Identify local partnership and market growth opportunities in San Diego.
Required Qualifications
- Bachelor’s degree in Marketing, Communications, Hospitality, or related field (or equivalent experience).
- 5+ years of progressive marketing experience, including leadership responsibility.
- Proven success in hospitality, catering, events, or lifestyle brand marketing.
- Strong expertise in social media strategy, content marketing, and digital advertising.
- Experience managing marketing budgets and campaign ROI.
- Proficiency with marketing and design tools (Adobe Creative Suite, Canva, Meta Business Manager, Google Analytics, etc.).
- Excellent leadership, communication, and project management skills.
- Ability to work occasional evenings and weekends for event coverage.
- Valid driver’s license and ability to travel locally within San Diego County.
Preferred Qualifications
- Experience in luxury weddings, corporate catering, or Restaurant hospitality high-end events.
- Strong photography/video direction skills.
- Familiarity with CRM and marketing automation platforms.
- Experience with local SEO and Google Business optimization.
- Established network within the San Diego events community.
Compensation & Benefits
- Salary range: $85,000 – $95,000 annually (DOE).
- Health and dental benefits
- Paid time off and holidays.
- Growth opportunities within a rapidly expanding catering, events, and hospitality company.
