Reporting to the Associate Vice President of Creative Services and Enrollment Marketing, the Director of Media Production is responsible for capturing and presenting compelling imagery that tells UTEP’s stories to advance the University mission. The director leads the media production team to produce the wide variety of video and photography required for the university’s marketing efforts. The director knows how to manage all manner of video production, from concept to product, including pre-production, principal photography, post-production.
Overseeing the workload of the media production team, effectively manages staff schedules ensuring comprehensive visual capture of UTEP activities and timely delivery of produced videos and photographs.
As needed, leads the media production team to provide audio and visual technology support for live events produced by Marketing and Communications, and live streaming of those events as requested.
Creates and maintains collection of institutional stock photography and video for use in UTEP marketing deliverables.
Provides full quality control of all video production projects, including pre-production, principal photography and post-production stages.
Ensures that the messaging on all deliverables are vetted for effectiveness and align with established strategic messaging.
Provides clear, accurate guidance on project budget (time/money) required to those requesting video projects.
Procures and manages a digital asset management system to ensure the best photos and videos are easily accessible for marketing use.
Ensures that the team is capable of applying new visualization technologies (i.e. 360 video, drone footage) to create high-quality visual and experiences.
Manages media production equipment lifecycles to ensure that best tech is available to photographers/videographers with the minimum amount of redundancy and waste.
Documents and updates standard operating procedures for the Media Production department.
Develops team productivity goals with the AVP, then develop, record and report metrics that measure team productivity.
Develops individual performance metrics (including minimum standards) for department team members, setting goals for team members based on those metrics, and holding team members responsible for those metrics.
Ensures team members are trained in best practices and each team member has a professional development plan.
Develops and utilizes scope of work and creative brief best practices to ensure smooth production.
Ensures all review, draft and final deadlines are met for media production deliverables.
Provides effective remediation for team members when they do not meet minimum metrics performance standards, and documents that remediation.
Understands and can articulates the University Strategic Plan and how the Media Production team supports that plan.
Performs creative work as needed.
Generally supports all efforts by the Marketing and Communication division, and other duties as assigned.
Knowledge of all Microsoft Office software and able to learn and use institutional software systems.
Complies with all State and University policies.
Other duties may be assigned.
Supervisory Responsibilities Carries out supervisory responsibilities in accordance with the organization's objectives, policies and applicable laws.
