Lead the strategy, planning and continuous improvement of Jackson State University's public-facing web ecosystem, Including the university’s website, microsites and related digital platforms.
Serve as the university's front-end web strategy lead, ensuring that digital content, navigation, design and user experience r align with JSU's brand, mission and strategic priorities.
Develop and maintain digital governance standards for university web properties, including, content standards, page ownership expectations, approval workflows and content lifecycle guidance.
Partner with Information Technology on technical infrastructure, platform functionality, hosting, security, integrations and system-related needs while leading front-end experience, content strategy and brand alignment.
Lead information architecture, navigation planning and user journey improvements to help audiences find information quickly and complete key tasks effectively.
Develop dashboards or reports that help University Communications and campus leadership understand web performance, audience behavior and opportunities for improvement.
Create and maintain standards for web content. digital brand consistency, page templates and user-centered digital communication.
Train, support and advise campus web contributors to improve content quality, accessibility, consistency and alignment with university standards.
Collaborate with Public Relations, Marketing, Creative Services, Digital Storytelling and Strategic Communications to support campaigns, institutional initiatives, research visibility, recruitment efforts and major university moments.
Work with Enrollment Management, Institutional Advancement, Academic Affairs, Student Affairs, Athletics, Research and other campus partners to improve web experiences that support their audiences and institutional goals.
Establish and lead a web governance process or council, as directed by the Chief Communications Officer, to improve coordination, accountability and consistency across university web properties.
Review existing web content and recommend updates, consolidation, removal or restructuring based on accuracy, usability, audience needs and institutional priorities.
Identify opportunities to improve JSU's digital experience through new tools, emerging practices, content standards and user-centered approaches.
Maintain awareness of higher education web trends, accessibility expectations, digital governance practices, user experience standards and emerging technologies that affect how audiences engage with university content online.
Perform other related duties as assigned by the Chief Communications Officer.
