Build, launch, and suggest ways to optimize campaigns that drive applications and support BD growth for an educational recruitment company. You’ll work directly with the US & UK marketing lead to provide deliverables across webpages, emails, internal sales enablement, and GTM initiatives for both new verticals and locations.
This role exercises good judgement over campaign strategy, audience targeting, and messaging decisions while maintaining high-quality output across multiple channels that involve writing, SEO, and AEO.
About the role
This is a hybrid opportunity based in Los Angeles, CA (Mid-Wilshire) with three days in office and two days WFH. Start date is ASAP. You’ll be part of a small team with two marketers based in the LA office and one based in the London office with our branch, ANZUK. You’ll be reporting to the US & UK lead based in LA. Like any role in a fast-growing company with a lean marketing team, you’ll thrive if you learn quickly, maintain a high-level of quality across multiple channels, and are comfortable with ambiguity.
The below duties apply across both the US and UK with priorities weighted differently by region.
Own lifecycle and email mktg communication:
- Design, improve, and manage Mailchimp flows (announcements, bulk staffing-plan campaigns, nurture sequences for warm/tentative leads)
- Develop and maintain audience segmentations to improve targeting, engagement, and conversion across B2B and B2C audiences
- Own the email content calendar and develop comms for internal candidate, client, HR, and training-team email communications
- Draft and configure Fountain email/text sequences (recruiting/applicant communications) to increase conversion rates
Own content development and messaging execution:
- Align written output for new verticals - including 1-pagers, internal SharePoint hubs, and POV leadership pieces - to overall company and vertical-specific positioning
- Write and publish SEO and AEO-optimized blogs and pages against a list of target keywords/topics addressing US and UK market needs
- Support writing job ad copy and job ad landing pages to increase conversions
- Lead content distribution across social profiles, Google News, Glassdoor, and company news with visuals created by our design-focused marketer
Drive brand and messaging consistency:
- Serve as the messaging-consistency check across channels to make sure our positioning carries through consistently to social, email, or other assets covering the same service, even when produced by a different teammate
- Report execution across the team: delivered, upcoming, and blocked
- Report and analyze owned campaign performance to recommend improvements to messaging, targeting, and tactics
Perks and benefits
- $71,000-75,000/yr - this is an exempt role
- Medical, dental, and vision insurance
- 401(k) with company contribution
- Hybrid work schedule (3 days in office / 2 days remote)
- Flexible Time Off (FTO)
About you
- 3-4 years in a marketing generalist, content, or email marketing role
- Comfortable managing a high volume of recurring, execution-level requests across multiple verticals
- Clear, concise writer capable of championing an existing brand voice
- Detail-oriented with a consistent proofing system
- Highly organized and used to juggling multiple projects
- Experience with Mailchimp automations and audience segmentations
- Experience with WordPress, Figma, SharePoint, and Semrush or other SEO tool
- A plus if you’re familiar with recruitment marketing or education as an industry
Why us?
ANZUK Group is a global, for-purpose recruitment company built on a simple belief: great people belong in roles that matter.
As part of this mission, we are proud to bring you this opportunity with Scoot Education. Scoot Education is a thoughtful staffing partner with a mission to help create exceptional experiences in education. When it comes to filling vacancies, we know that making the right match — and providing support both inside and outside the classroom — creates positive outcomes for everyone, especially students.
We believe meaningful work happens when we’re aligned to purpose, connected as people, achieving as a team, and growing together.
- Alignment to purpose – We connect exceptional people with meaningful work in education. Every role here shapes the future. One placement at a time.
- Connection – You’ll be part of a values-driven global team that celebrates individuality, inclusion, and collaboration. No egos, just great people who want to do great work
- Achievement – We set ambitious goals and celebrate progress – together. Your success is shared and recognised.
- Growth – Career pathways across Australia, NZ, the UK, USA, and Canada. Leadership programs, wellbeing initiatives, and secondment opportunities to keep you evolving.
Scoot Education is an equal opportunity employer and service provider and does not discriminate on the basis of race, religion, gender, gender identity, national origin, citizenship status, sexual orientation, disability, political affiliation or belief, or any other protected class. We are committed to the principles of Equal Opportunity Employment and are dedicated to making employment decisions based on merit and value—for ourselves, our educators, our school partners, and for the local communities in which we operate.
Pay: $71,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Vision insurance
Experience:
- Marketing: 3 years (Preferred)
Ability to Commute:
- Los Angeles, CA 90036 (Required)
Work Location: In person
