SearchLab Digital is a rapidly growing internet marketing agency focused on providing boutique-level Local SEO and Local PPC services to businesses seeking to dominate local search results. In 2021, SearchLab won two prestigious U.S. Search Awards. We are always looking for talented individuals to add to our growing SEO and PPC teams.
- 401k + matching
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Unlimited Vacation Days
- Generous Maternity/Paternity Leave
Equal Opportunity Statement
We are an equal opportunity employer.
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PPC Team Lead
PPC Team Lead
Location: Remote (North America)
Job Type: Full-time
Salary: $77,000 – $92,000 USD
About SearchLab
At SearchLab, we believe great marketing starts with putting clients first. Everything we do is rooted in helping businesses grow, solving real problems, and creating long-term partnerships built on trust, transparency, and results. Over the last decade, we’ve built a reputation for delivering high-quality SEO, PPC, Local Search, and Analytics solutions for multi-location brands, dealerships, law firms, healthcare organizations, and businesses across North America. As we continue to grow, we’re evolving how we serve clients. We’re transitioning from a traditional generalist model to a specialist model where channel experts focus on execution and strategy, while Customer Success focuses on what matters most: helping clients achieve their business goals. That’s where you come in.
About the Role
This is a strategy and leadership role, not a client-relationship-owning role. In SearchLab’s specialist model, Customer Success owns the client relationship, the PPC Team Lead owns delivery strategy and team quality, and PPC Consultants own execution.
As a PPC Team Lead, you’ll lead a team of PPC Consultants and own the PPC delivery strategy for every account assigned to your team. The CSM surfaces client goals and expectations, you translate those into the how: which campaign levers to pull, in what sequence, and at what priority. You’ll also own quality assurance for everything your team produces, enforcing the SOP standards set by the PPC Team Manager.
You won’t own the client relationship, communication cadence, or renewal conversations, those belong to Customer Success. But you own the strategic and technical backbone underneath the relationship: account-level strategy, team performance, QA, and consultant development. When you’re doing this well, accounts move on a clear strategic rationale, your team is developing, and delivery quality is consistent and auditable. If this seat goes empty, accounts lose strategic direction, QA falls to the consultant tier with no oversight, and your Team Manager gets pulled back into account-level execution instead of running the division. When an account hits a wall, you’re the one who gets into the platform, diagnoses the problem, and works with the consultant to find a solution.
What You’ll Own
Team Leadership and People Management
Lead, manage, and hold accountable a team of PPC Consultants, providing clear direction, performance feedback, and professional development
Conduct weekly 1-on-1s with each direct report covering performance, challenges, and growth
Set clear expectations and goals for team members, monitoring progress and providing support
Address and resolve internal issues, deadline struggles, work quality problems, performance concerns, escalating to the PPC Team Manager when warranted
Manage workload distribution across the team, surfacing capacity risk before it becomes a delivery failure
Assist the PPC Team Manager with interviewing and hiring for PPC Consultant roles
PPC Delivery Strategy
Own the PPC strategy for every account assigned to your team: the CSM surfaces the client’s goals, you translate those into which campaign types to run, which levers to pull, in what sequence, and at what priority
Maintain deep working knowledge of each assigned account: strategy rationale, performance trends, budget pacing, and upcoming milestones
Apply and enforce SearchLab’s standardized PPC playbooks as the execution framework strategy is built within
Identify strategic risks or opportunities within your delivery lane and surface them to the CSM proactively, not reactively
Escalate delivery-level blockers that need cross-functional resolution to the PPC Team Manager
When a consultant is stuck on an account-level problem, dive into the account directly to diagnose the issue and work the fix alongside them, not just direct from a distance
Quality Assurance
Implement and maintain QA processes for all team output, enforcing SOP adherence
Conduct documented QA reviews of consultant work with written accountability records for coaching and corrective action
Review and approve high-priority client deliverables before submission
Flag persistent quality issues or SOP gaps to the PPC Team Manager with documented evidence and a recommended fix
Client-Facing Support (at CSM Direction)
Serve as the primary escalation point for delivery-level issues, both within your team and for Customer Success when they need a fast, credible answer on an account, escalating beyond your scope to the PPC Team Manager
Participate in client touchpoints when requested by the assigned CSM, serving as the strategic voice for the PPC lane: presenting the how, defending decisions, fielding delivery questions
Prepare and present delivery-related content in client meetings when directed. The CSM leads the meeting and owns the client experience, you own the strategic narrative within it
Surface delivery insights, performance signals, risks, and wins to the CSM on a regular cadence
Training and Team Development
Lead PPC Team L10s and participate in cross-team Lead L10s as directed
Lead and participate in training sessions scheduled by the PPC Team Manager
Coach consultants to deepen PPC craft, SOP fluency, and execution discipline
Stay current on platform updates and industry trends, surfacing relevant developments to the team and PPC Team Manager
What Success Looks Like
Success in this role isn’t measured by your own campaign execution. It’s measured by your team’s consistency, the quality of your QA discipline, and the strategic rationale behind the accounts you own.
QA pass rate on consultant deliverables trends toward 95%+, with rework rare
On-time delivery holds across your assigned account portfolio
SOP compliance holds across team deliverables, verified through QA audits
Team billable utilization stays within target range (80 to 85%)
Every consultant is progressing against a documented development plan, none stagnating without one
Your Team Manager can rely on your strategic judgment and QA calls without being pulled into account-level execution
What We’re Looking For
5+ years hands-on PPC experience across Google Ads, Microsoft Advertising, and Facebook Ads, with demonstrated depth diagnosing and resolving account-level issues
3+ years prior experience managing, leading, and mentoring other PPC practitioners
Current Google Ads and Microsoft Advertising certifications
Demonstrated ability to translate client-level goals into campaign strategy and sequencing, not just execute against a brief
Comfortable owning QA: reviewing others’ work, documenting rework, and holding a team to a standard
Experience managing people directly: 1-on-1s, performance feedback, workload distribution
Clear, proactive communicator, especially when representing delivery strategy in client-facing settings
Why SearchLab
As part of SearchLab’s shift to a specialist model, the PPC Team Lead seat is where delivery strategy and team leadership live. You’ll go deep on account-level strategic thinking and team development, own QA for your lane, and represent delivery expertise in client conversations when it matters, without owning the client relationship itself. You’ll work alongside a team of channel experts and leaders who care about quality execution and are building a culture where great people can do their best work.
