Confidential – Director of Marketing & Events
Location: Confidential Position Type: Full-Time Reports To: Executive Leadership
Position Overview
A growing wellness organization is seeking an experienced and strategic Director of Marketing & Events to lead brand development, marketing initiatives, community engagement efforts, event execution and social media presence. This individual will play a key role in elevating brand awareness, driving client growth, strengthening partnerships, and creating exceptional experiences through innovative marketing and events.
The ideal candidate is both a strategic thinker and hands-on leader who thrives in a fast-paced environment, enjoys building relationships, and has a passion for wellness, hospitality, and creating meaningful experiences.
Key ResponsibilitiesMarketing Leadership
- Develop and execute comprehensive marketing strategies aligned with organizational goals and growth objectives
- Lead multi-channel marketing campaigns including digital, social media, email, print, and community outreach initiatives
- Oversee brand positioning and ensure consistency across all communication channels
- Monitor market trends, competitive activity, and audience engagement to identify opportunities for growth
- Manage content strategy, storytelling, and messaging to strengthen brand presence
- Collaborate with internal teams and external vendors to create compelling marketing materials
Events
- Develop and execute a year-round calendar of events, workshops, wellness experiences, and community initiatives
- Lead planning and execution of large-scale and intimate events from concept through post-event evaluation
- Manage event budgets, logistics, vendor relationships, sponsorships, and timelines
- Identify strategic partnerships that expand visibility and enhance programming opportunities
- Create engaging experiences that increase attendance, community involvement, and brand loyalty
Social Media Content
- Create compelling social media content to convey the quality and diversity of wellness offerings
- Post daily to drive engagement and sales
- Stay abreast of current social media trends and incorporate into social media strategy
Community & Business Development
- Build and maintain strong relationships with local organizations, influencers, partners, and stakeholders
- Identify opportunities for partnerships, collaborations, and brand expansion
- Represent the organization at networking events and community functions
- Support client acquisition and retention strategies through marketing and outreach efforts
Leadership & Analytics
- Lead, mentor, and manage marketing and event team members and external partners
- Establish KPIs and evaluate campaign and event performance metrics
- Analyze marketing effectiveness and recommend improvements based on data and trends
- Oversee marketing and event budgets while ensuring strong return on investment
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, Hospitality, Event Management, or related field preferred
- 5–8+ years of progressive marketing and event leadership experience
- Experience in wellness, hospitality, healthcare, luxury services, fitness, lifestyle brands, or related industries strongly preferred
- Strong understanding of digital marketing platforms, social media strategy, CRM systems, and marketing analytics
- Demonstrated success managing events and building community partnerships
- Exceptional project management and organizational skills
- Excellent communication, leadership, and interpersonal abilities
- Ability to manage multiple priorities in a fast-paced environment
Preferred Attributes
- Entrepreneurial mindset with creative problem-solving abilities
- Passion for wellness and creating impactful experiences
- Strong attention to detail with high standards for execution
- Collaborative leadership style with the ability to inspire teams
- Flexible and adaptable with occasional evening or weekend event availability
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
