- Position title: Digital Marketing Expert
- Company: Handdy
- Job location: Remote
- Opportunity to be part of the dynamic marketing team of a premier Saas Software Company with offices across the globe.
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We are looking for a creative, data-driven digital marketing expert with experience in setting up and running marketing campaigns across various channels.
You are expected to understand content marketing strategies, branding, blogs, review websites, influencers and identify channels to promote the software. Work alongside designers to create the right content and set it up to automatically push on various channels.
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Plan and execute all digital marketing activities, marketing database, email marketing tools, social media, and display advertising campaigns
- Design, build and maintain our social media presence
Website Traffic:
Responsible for the execution of organic and paid traffic strategy and campaigns.
Analytics:
Responsible for tracking key marketing analytics and key metrics
SEO:
Understand the nuances of SEO and work alongside the SEO team
Paid Ads:
Responsible for coming up and handling all our paid campaigns such as Google AdWords, LinkedIn, Facebook campaigns etc. Measure, report and optimize performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Reputation Management:
Adept at Reputation Management: removing negative online articles about your brand, responding to online customer reviews, or using influencer marketing to build positive brand buzz.
Email Marketing:
Responsible for executing email marketing strategy and campaigns such a monthly newsletter, the prospect and lead email drip sequence, the monthly email calendar, and new blog & testimonials announcements.
Optimization:
Responsible for proactive and reactionary strategic testing to increase conversion rates. Not only would this include tweaking elements on the website to better convert visitors to leads but this would also include various funnels such as monetization funnel, activation funnel, and acquisition funnel.
Campaign Management:
Responsible for executing all online and offline campaigns such as webinars, product tours, workshops, and product launch campaigns.
- 3-5 years of relevant work experience in a Saas product company
- Proven track record in identifying the right target audience and drive them to the website using multiple marketing strategies and convert them as paid customers
- Understand the nuances of website conversion and conversion metrics
- Hands-on experience in planning and implementing a successful digital marketing strategy
- Prior experience in building scalable content engagement through content strategy and social media campaigns
- Deep knowledge of relevant marketing tools with good understanding of SaaS product
- Comfortable working with business leaders in forecasting, competitive analysis, and business modelling.
- Great compensation, benefits, and work culture
- Be a part of biggest growth stories in the India B2B SAAS ecosystem
- Be a part of the young and vibrant team for a high growth start-up
- Work remotely
Integra Global Solutions is a global business services and technology company helping organizations operate more efficiently and scale their businesses. Since 2004, we have continued to grow by combining talented people, services and technology to solve real business problems for our clients.
We operate across multiple industries and service areas, creating opportunities for our people to gain experience, develop new skills, take on larger responsibilities, and build their careers as the company grows. We believe a growing company should create growing opportunities for the people who help build it.
We want people to join Integra not simply for their next job, but for what they can become over time. As Integra grows, new teams, technologies, services, clients, and leadership opportunities continue to emerge. People who consistently perform, learn, take ownership, and help the company succeed can have the opportunity to grow their responsibilities along with the business.
That growth may mean:
- Developing deeper expertise in your field
- Learning new technologies, including AI and automation
- Taking ownership of larger projects or client relationships
- Moving into senior or specialist positions
- Leading teams or business functions
- Working across different services, industries, or technologies
- Helping build new processes, products, services, or business line
We don't believe career growth should depend only on how long you have been with the company. We want responsibility and opportunity to grow with capability, performance, and contribution.
If you are someone who wants to keep learning and take on bigger challenges as you become capable of handling them, you will have room to grow at Integra.
Our culture is built around three simple values:
- Be Good
Be a good human—even when others make it hard.
Treat clients and colleagues with respect. Be honest, dependable, professional, and willing to help others succeed.
- Do Good
Do the right thing—even when no one is watching.
Take ownership of your work. Keep your commitments. Speak up when something isn't right. Solve problems instead of hiding them, and act in the best interests of our clients, your team, and the company.
- Feel Good
Take pride in your work—no matter how small.
Details matter. Whether you are serving a client, building software, preparing a report, creating a project, running a campaign, or supporting another team member, do work you can be proud of.
Across every role at Integra, we look for people who:
- Put clients first
- Take ownership rather than waiting to be told what to do
- Care about quality and getting the details right
- Learn quickly and continuously improve
- Adapt as technology and business evolve
- Use technology and AI to work smarter
- Solve problems rather than simply report them
- Communicate openly and respectfully
- Help their teammates succeed
- Want to take on greater responsibility as they grow
- Can be trusted to do the right thing
At Integra, we want your role to grow as you grow.
As the company expands, new opportunities are created for people who show initiative, build expertise, take ownership, and consistently deliver strong results. That can mean broader responsibilities, new challenges, leadership opportunities, or the chance to contribute to areas beyond the role you originally joined for.
We want people who are interested not only in doing their current job well, but also in developing their capabilities and taking on more responsibilities eventually.
If you are looking for a place where strong performance can lead to greater responsibility, new opportunities, and long-term career growth, Integra gives you the opportunity to build more than just your next job.
