Director, Paid Media

EverCommerce -
Colorado

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Job Details

$170,000 - $190,000 a year

Benefits

Employee stock purchase plan
Loan repayment program
Health insurance
401(k) matching

Qualifications

Cross-platform strategy
Social media advertising campaigns
Managing marketing teams
Data analysis reporting
Managing media buying or planning teams
Media performance reporting
Managing budgets in a search marketing role
Digital marketing budget management
Team development
Attribution modeling
Programmatic advertising media campaign management
New customer acquisition
Media data analysis
Leading team collaboration initiatives
Marketing analytics
AI-driven automation
AI strategy
Channel management
Paid search marketing
Cross-functional communication
Search engine marketing (SEM) strategy development
Team building

Full Job Description

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com.

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/

The Director of Paid Media leads our paid media function end to end. Today you lead an in-house team of eight media executors supporting our full suite of paid channels, and you are accountable for the performance generated through paid digital across the EverPro portfolio. Increasingly, you will operate a hybrid model — orchestrating agency partners alongside the in-house team and scaling that mix as our investment grows. You own the full funnel — awareness, consideration, and acquisition — and the strategy that ties spend to growth.

Strategy & Full-Funnel Ownership

Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts.

Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion.

Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products.

Channel Leadership

You are a multi-channel operator who is fluent — strategically and hands-on — across the modern paid landscape, with a heavy index on:

Paid search (Google, Bing, and app/store search where relevant)

Paid social (Meta, LinkedIn, Reddit)

Programmatic and display

Emerging and experimental channels — TikTok, ChatGPT / LLM-based ad placements, and the next wave before it becomes table stakes

You know where to place disciplined bets, when to scale a winner, and when to cut. You treat channel diversification as a strategic hedge, not an afterthought.

Team Leadership & the Hybrid Operating Model

Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture.

Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results.

Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands.

AI-Native Operating Model

Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity.

Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice.

Performance, Budget & Measurement

Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth.

Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence.

Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next.

Cross-Functional Partnership

Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics.

What You’ll Bring

Required

10+ years in digital / performance marketing, with 3–5+ years leading and developing teams.

A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them.

Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels.

Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it.

AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you.

A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model.

Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.

Preferred

Experience in SMB-focused SaaS, subscription, or app-based businesses.

Familiarity with the home, field, or professional services verticals.

Comfort operating in ambiguity with a strong bias to action; energized by a high-investment, high-expectations growth environment.

Experience with modern martech and measurement stacks (ad platforms, bid management, product analytics, and warehouse-based reporting).

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits & Perks:

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development through Udemy
Robust health and wellness benefits, including an annual wellness stipend
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Student Loan Repayment Program

Compensation:

The target base compensation for this position is $170K to $190K USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

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