Job Overview:
VAST Apparel is looking for a creative, self-driven Content Creator & Social Media Manager to help tell our story online. This role is responsible for creating engaging content for VAST Apparel and Little Mama Shirt Shop across social media platforms. From filming and editing reels to planning content calendars and growing our online communities, you'll help bring both brands to life through compelling, authentic content.
We're looking for someone who doesn't wait to be told what to create. You love spotting great content opportunities, thinking outside the box, and creating videos and posts that people actually want to watch.
Duties:
- Create, film, edit, and publish engaging content across Instagram, Facebook, TikTok, LinkedIn, and YouTube.
- Plan and maintain a content calendar for both VAST Apparel and Little Mama Shirt Shop.
- Capture behind-the-scenes content, customer stories, product launches, events, and day-to-day business life.
- Write captions and schedule posts across multiple platforms.
- Design graphics and visual assets using Canva or similar software.
- Stay on top of social media trends and proactively bring new content ideas to the team.
- Monitor social media performance and make recommendations based on analytics.
- Engage with followers by responding to comments and messages.
- Coordinate user-generated content, customer testimonials, and influencer partnerships.
- Help organize and manage brand ambassador programs and PR shipments.
- Collaborate with leadership to support product launches, promotions, and marketing campaigns.
- Maintain an organized library of photos, videos, and marketing assets.
Skills & Qualifications:
- Experience creating content for social media, either professionally or through a personal brand or portfolio.
- Strong understanding of Instagram, Facebook, TikTok, LinkedIn, and current social media trends.
- Comfortable filming and editing short-form video content independently.
- Experience with CapCut, Adobe Premiere, Canva, or similar editing software.
- Strong writing and communication skills.
- Highly organized with the ability to manage multiple projects and deadlines.
- Creative thinker who brings fresh ideas and takes initiative.
- Comfortable receiving feedback and adapting quickly.
- Photography, videography, or graphic design experience is a plus.
- Experience in apparel, retail, ecommerce, or marketing is preferred but not required.
What Success Looks Like:
- Social channels are active, engaging, and consistently growing.
- Content is planned ahead and supports marketing campaigns and product launches.
- Fresh content ideas are brought to the team regularly.
- Video content drives engagement and brand awareness.
- Both VAST Apparel and Little Mama Shirt Shop have a consistent, recognizable presence across all social platforms.
Benefits:
- Flexible schedule
- Paid time off
Work Location: In person
