The Media Planner (Planning & Strategy) is to be the day-to-day steward on media communication for an assigned brand, including budget control and flow of digital media activity. They will be required to develop and maintain a strong knowledge of client business and apply online media understanding to help deliver against the client’s objectives. The Planner will work closely with the Supervisor in the development and communication of all media recommendations, and be responsible for management, oversight, and priority setting for Associates.
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Assist the Supervisor in development of digital media plan options and recommendations
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Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
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Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
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Demonstrate proficiency with systems/tools (MRI, MediaTools, ComScore)
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Gather and analyze appropriate research to provide sound, strategic, consumer-focused digital media recommendations
- Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met
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Ensure proper execution of digital media plans by monitoring buys/schedules
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Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process
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Demonstrate creativity and agility when problem solving
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Deliver POVs/position papers on key client issues and/or client opportunities
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Prepare media authorizations per approved plans/project requests
