Social Media Manager & Marketing Assistant
Second Block Hospitality | Rehoboth Beach, Delaware
Full Time | Hybrid | Salary Negotiable Based on Experience
Second Block Hospitality is seeking an experienced, creative, and highly dependable Social Media Manager & Marketing Assistant to join our team in Rehoboth Beach. This is a hands-on, full-time, hybrid position supporting four distinct hospitality brands: The Pines Coastal Tavern, Bodhi Kitchen, Drift Seafood & Raw Bar, and Pazzo Italiano.
This is a hybrid position with significant on-site responsibilities, not a fully remote social media role, nor is it a graphic design role. We are looking for someone with professional experience who understands that great restaurant content happens in real time: in the kitchen, behind the line, at events, during service, and sometimes outside of traditional office hours. The position offers flexibility for certain planning, editing, scheduling, and administrative work to be completed remotely, but regular on-site availability is required.
The ideal candidate has proven social media success, professional food photography and videography experience, a strong understanding of the restaurant and hospitality industry, excellent written communication skills, and the ability to strategically manage multiple brands while maintaining the distinct voice, visual identity, and audience of each. Candidates should be able to demonstrate measurable results from past social media work and provide a strong portfolio of content they personally created.
Social Media Responsibilities
You will be responsible for the day-to-day social media presence of four restaurant brands and Second Block Hospitality's corporate accounts, working under the direction of the Marketing Director.
- Manage Facebook, Instagram, TikTok, and LinkedIn for The Pines Coastal Tavern, Bodhi Kitchen, Drift Seafood & Raw Bar, and Pazzo Italiano, as well as the applicable Second Block Hospitality corporate social media accounts
- Capture professional-quality food, beverage, restaurant, staff, event, and lifestyle photography and video for all brands
- Develop and manage monthly strategic content calendars across all four restaurant brands and Second Block Hospitality's corporate platforms, tailoring content and strategy to each brand and social platform
- Create and publish approximately 3–4 Facebook and Instagram feed posts per week, per restaurant brand
- Of those 3–4 weekly posts, approximately 1–2 will be highly developed Reels per restaurant brand, including concept development, filming, editing, audio selection, and final production
- Cross-post and adapt appropriate Facebook and Instagram content, including Reels, to each restaurant's TikTok account
- Create and publish 1 LinkedIn post per week for each restaurant brand and 1 LinkedIn post per week for Second Block Hospitality, with original content developed specifically for LinkedIn rather than cross-posted from other platforms
- Maintain the Second Block Hospitality Facebook and Instagram accounts, publishing important company news and relevant corporate content as needed
- Film comfortably and professionally in active restaurant environments, including kitchens and behind the line
- Follow all photography and videography consent and privacy requirements when capturing content
- Attend scheduled shoots at all restaurant locations and occasional off-site locations
- Be available for evening, weekend, event, and after-hours content shoots as needed
- Provide photography and videography for additional company needs as assigned, including specific events, advertising, flyers, promotions, and commercial video production
- Maintain an active Stories presence and organize and update Instagram Highlights
- Check all assigned social media accounts daily
- Respond to social media messages and appropriate interactions in a timely and professional manner
- Proactively engage with relevant local, hospitality, community, and industry accounts
- Assist with influencer outreach, coordination, and relationship management
- Stay current on social media trends and platform changes while determining what is appropriate for each brand
- Maintain established brand standards, mission, tone, voice, and visual identity across every platform
- Monitor and regularly report on reach, engagement, conversions, ROI, and other relevant social media metrics, using results to help guide future content
- Create content exclusively on behalf of Second Block Hospitality and its brands. No personal credits, watermarks, handles, self-promotion, or promotion of outside businesses may appear on company content or platforms without prior authorization
- All photography, video, raw footage, edited content, and other creative assets produced within the scope of this role for Second Block Hospitality or its brands are company assets and remain the property of Second Block Hospitality, subject to the terms of the applicable employment or contractor agreement
Marketing Assistant Responsibilities
This position will also assist the Marketing Director with day-to-day marketing needs, including:
- Printing, picking up, and distributing marketing collateral to each location
- Updating menu boxes, signage, and promotional materials as campaigns change
- Posting events to local Chamber of Commerce calendars, Visit Rehoboth, social media, and other appropriate platforms
- Assisting with events, promotions, photo shoots, and other marketing projects as needed
Required Qualifications
- Bachelor's degree in Communications, Marketing, Public Relations, Digital Media, or a related field
- Proven professional social media experience with measurable results
- Professional food photography, photography, and videography experience required
- Strong professional portfolio with multiple examples of past work personally created by the candidate
- Restaurant or hospitality industry experience strongly preferred
- Strong knowledge of Facebook, Instagram, TikTok, LinkedIn, social media analytics, and current platform trends
- Excellent English-language writing, grammar, and communication skills
- Ability to create original social media content without the use of generative AI
- Must be organized, dependable, flexible, and receptive to feedback and creative direction
- Reliable transportation required
- Must be local to the Rehoboth Beach area and available for regular on-site work, including evenings, weekends, events, and off-site shoots as needed
What We're Looking For
Restaurant marketing changes quickly, and this position requires someone who can adapt while maintaining quality and staying on brand. We are looking for someone who is responsive, accountable, organized, creative, and comfortable managing multiple brands and deadlines.
Independent Contractors
Qualified subcontractors are welcome to contact us if they can meet the hybrid, on-site, and availability requirements of the position. Contractors may not maintain client relationships that create a conflict of interest with Second Block Hospitality or its brands.
About Second Block Hospitality
Second Block Hospitality is a Rehoboth Beach-based hospitality group behind The Pines Coastal Tavern, Bodhi Kitchen, Drift Seafood & Raw Bar, and Pazzo Italiano. Each concept has its own identity, audience, and voice, and this position plays an important role in bringing each of those brands to life.
How to Apply
Please email [email protected] with:
- Your current resume, including the social media handles of companies or brands you have previously managed
- At least 2 examples of videos you personally filmed and/or produced. You may provide direct links to published work on Instagram, TikTok, or other social platforms
- At least 5 examples of your photography, including a minimum of 2 food photographs
- A cover letter telling us why you want this job and why you would be a great fit is a plus
Please only submit work that you personally created or played a primary role in producing. Applications that do not include the requested resume and work samples may not be considered.
Position: Full Time
Location: Rehoboth Beach, Delaware | Hybrid
Compensation: Salary negotiable and commensurate with experience
Second Block Hospitality is an equal opportunity employer. Employment decisions are based on qualifications, merit, and business needs in accordance with applicable federal, state, and local law.
Work Location: In person
