The US Sales Incentives Insights Lead is responsible for monitoring incentive performance and evaluating incentive program expense and effectiveness, developing business cases, and influencing go-to-market strategy.
- Monitor and evaluate sales incentives program (i.e. rebates, financing offers, lease offers, loyalty, conquest) within US Retail market
- Collect and analyze data from multiple sources including transaction data, pricing reports, and competitor campaigns to identify emerging trends and opportunities
- Evaluate payments, spending, transaction price and market positioning relative to competition
- Evaluate incentive program cost structure for enhancements and evolution to maximize profitability and sales volume
- Prepare detailed market analysis reports and presentations for internal stakeholders, highlighting the effectiveness of incentive strategies and recommending improvements
- Collaborate with sales, marketing, and finance teams to optimize incentive programs based on market intelligence and consumer response
Requirements:
- Bachelor's degree in Business, Marketing, Economics, or a related field
- Minimum of 5 years of experience in market analysis, preferably within the automotive sector
- Strong analytical skills and proficiency in data analysis tools such as Excel (Smartview & Power BI preferred)
- Excellent written and verbal communication skills with the ability to present complex findings clearly
Preferred Qualifications:
- Master's degree
- Knowledge of US automotive market trends and incentive strategies is highly desirable.
