Position Overview:
The Creative Marketing Specialist is responsible for elevating and maintaining the visual identity of the BAZIC brand across every customer touchpoint. This role transforms marketing objectives into compelling creative solutions that strengthen brand awareness, improve customer engagement, and deliver a consistent brand experience across print, digital, retail, e-commerce, and internal communications.
Working closely with the Marketing Manager, the Creative Marketing Specialist leads the creative development of marketing campaigns while overseeing the design and production of creative assets including catalogs, websites, email marketing, digital advertising, product imagery, videos, sales materials, trade show graphics, and other brand communications. The role also establishes creative standards, develops scalable design systems, and collaborates with internal team members, virtual assistants, agencies, photographers, videographers, and other creative partners to deliver high-quality work.
While this role provides creative leadership across marketing initiatives, the Creative Marketing Specialist is also expected to produce creative assets when appropriate and support the execution of projects as business needs require.
The ideal candidate is a creative thinker with strong design and marketing skills, exceptional attention to detail, and a passion for building modern, impactful brand experiences.
Duties & Responsibilities:
Creative Strategy & Campaign Development
- Partner with the Marketing Manager to translate business objectives into compelling creative concepts and marketing campaigns.
- Develop campaign themes, creative briefs, mood boards, visual concepts, and creative direction for marketing initiatives.
- Present creative ideas and recommendations while providing rationale for design decisions and customer experience.
- Identify opportunities to strengthen BAZIC's brand through innovative creative solutions and visual storytelling.
Creative Direction
- Lead the creative direction of marketing campaigns across print, digital, retail, events, social media, e-commerce, and sales enablement materials.
- Establish the visual style, layouts, typography, photography, color palettes, and overall creative direction for marketing initiatives.
- Review creative work produced by internal designers, virtual assistants, agencies, freelancers, and vendors to ensure quality, consistency, and brand alignment.
- Provide creative feedback and guidance throughout the design and production process.
- Ensure all final creative assets accurately communicate campaign objectives and meet BAZIC brand standards.
Brand Development & Creative Systems
- Maintain and evolve BAZIC's visual identity across all marketing channels and customer touchpoints.
- Develop and maintain brand guidelines, creative templates, design systems, and digital asset standards.
- Champion brand consistency across print, digital, retail, e-commerce, packaging support, and internal communications.
- Identify opportunities to modernize the brand while preserving its core identity.
Creative Production Management
- Plan, coordinate, and oversee the production of creative assets including catalogs, brochures, flyers, signage, advertisements, digital graphics, presentations, trade show materials, website content, email marketing, and promotional collateral.
- Coordinate internal and external creative resources including graphic design VAs, agencies, photographers, videographers, freelancers, printers, and other vendors.
- Develop creative briefs, production plans, shot lists, and project specifications for creative projects.
- Personally execute creative work when appropriate or when project timelines require additional support.
- Review final deliverables to ensure production quality and brand consistency before publication.
Digital Experience & Content
- Lead the visual design and creative direction of BAZIC's Shopify website, email marketing, landing pages, and other digital experiences.
- Develop digital assets including website banners, promotional graphics, email designs, and advertising creatives.
- Create and oversee product content for Shopify, Amazon, Walmart Marketplace, and other e-commerce platforms, including product main images, feature graphics, A+ content, and enhanced brand content.
- Collaborate with the Social Media Specialist to develop engaging creative assets for social media campaigns and content series.
- Recommend improvements that enhance digital customer experience and visual consistency across online channels.
Photography, Video & Multimedia Direction
- Lead the creative direction for product photography, lifestyle photography, videos, motion graphics, and multimedia content.
- Develop shot lists, styling direction, props, visual composition, and production requirements for photo and video shoots.
- Create or oversee product main images, feature graphics, comparison charts, infographics, promotional videos, and other multimedia assets.
- Review photography, video, and multimedia deliverables to ensure consistency with campaign objectives and brand standards.
Cross-Functional Collaboration
- Serve as the primary creative partner for the Marketing team, collaborating closely with Brand Marketing, Product Marketing, Sales, Product Development, Customer Service, and executive leadership.
- Translate marketing strategies into visually compelling customer experiences across every channel.
- Support company initiatives by providing creative expertise from concept through execution.
- Foster strong working relationships with external creative partners and vendors.
Creative Operations
- Manage multiple creative initiatives while maintaining quality, organization, and project timelines.
- Maintain organized creative assets, templates, brand resources, and production files.
- Improve creative workflows, approval processes, and asset management systems.
- Research emerging design trends, AI creative tools, technologies, and best practices to keep BAZIC's creative work modern and competitive.
Other Duties
- Perform additional duties as assigned in support of the Marketing Department and company objectives.
Skills & Qualifications
- Bachelor's degree in Graphic Design, Visual Communications, Marketing, Advertising, or a related field.
- Experience in creative marketing, graphic design, brand design, or a related creative role.
- Strong portfolio demonstrating branding, campaign development, print design, digital marketing, and visual storytelling across multiple channels.
- Advanced proficiency in Adobe Creative Cloud, including Illustrator, Photoshop, InDesign, with working knowledge of Premiere Pro, After Effects, Lightroom, Acrobat, and other Adobe Creative Cloud applications.
- Experience designing for print, digital, retail, e-commerce, and marketing communications.
- Working knowledge of Shopify and e-commerce design best practices.
- Familiarity with Figma, Canva, and other collaborative design tools.
- Experience with photography direction, photo editing, video production, or motion graphics.
- Familiarity with AI-powered creative tools and workflows.
- Strong understanding of branding, typography, layout, color theory, composition, and visual storytelling.
- Ability to develop creative concepts from ideation through execution.
- Strong project management, organizational, and communication skills.
- Exceptional attention to detail and commitment to quality.
- Experience collaborating with designers, agencies, freelancers, photographers, videographers, and other creative partners.
- Ability to work onsite in Monrovia, CA (no hybrid/remote options available).
Pay: $20.00 per hour
Benefits:
Work Location: In person
