Job Summary:
The Director of Marketing is responsible for leading all marketing, communications, and community engagement efforts. This includes developing and executing strategic marketing plans, managing public information and media relations, and ensuring consistent, professional brand representation.
Duties/Responsibilities:
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Lead, develop, coordinate, and execute strategic marketing, branding, communications, public information, and community engagement initiatives aligned with District goals.
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Develop and manage the annual marketing plan, departmental budget, marketing calendar, and related projects to ensure timely execution of campaigns and initiatives.
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Direct the development, creation, publication, and distribution of marketing and public information materials, including advertising, social media, website content, press releases, newsletters, Rider's Guides, brochures, maps, promotional materials, video content, customer notices, and service updates.
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Manage the District's digital communications platforms, including the website, social media channels, digital displays, and other public-facing communication tools, ensuring timely publication of service alerts, Board announcements, and other public information.
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Plan, coordinate, and participate in community outreach initiatives, public presentations, special events, sponsorships, advocacy efforts, volunteer activities, and partnership opportunities that increase public awareness, strengthen community relationships, and support District objectives.
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Serve as the District's marketing representative and primary public information contact by coordinating media opportunities, preparing public communications, speaking at meetings and events, and representing CityLink before community organizations, government agencies, business groups, educational institutions, and industry associations.
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Develop and maintain collaborative relationships with community organizations, stakeholders, vendors, partner agencies, and other transit systems while researching industry trends, benchmarking best practices, and identifying opportunities to improve marketing and customer engagement.
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Manage advertising programs, sponsorships, marketing vendors, contracts, promotional inventory, departmental purchasing, and related resources in compliance with District procurement and budget requirements.
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Collaborate with executive leadership and cross-functional departments to support District initiatives, employee communications, customer engagement, and organizational objectives.
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Provide leadership, coaching, supervision, performance management, professional development, and employee engagement for department staff.
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Monitor and evaluate marketing performance, social media engagement, campaign effectiveness, customer feedback, and other performance metrics to support continuous improvement and data-driven decision-making.
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Ensure consistency, accuracy, professionalism, and brand integrity across all District communications, marketing materials, messaging, and public-facing content.
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Attend monthly GPMTD Board of Trustees meetings and provide reports, presentations, and updates related to marketing, communications, customer engagement, and community outreach.
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Attend District-sponsored events, community functions, committee meetings, and other assignments as required.
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Perform other duties as assigned.
Knowledge, Skills,Abilities:
- Proven expertise in marketing, media relations, public communications, and campaign strategy.
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Proficient in Microsoft Office and Adobe Creative Suite; skilled in graphic design, print production, web publishing, and social media management.
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Demonstrated experience supervising teams, managing department budgets, and aligning marketing efforts with organizational goals.
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Excellent verbal and written communication skills, with the ability to craft content for diverse audiences and serve as a spokesperson.
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Strong organizational, analytical, and problem-solving skills with attention to detail.
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Ability to lead community engagement initiatives, enhance customer experience programs, and represent the agency in public and political settings.
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Ability to evaluate campaign performance, engagement metrics, and customer feedback data to support decision-making and continuous improvement.
Education and Experience:
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Requires a 4-year college degree with major course work in Marketing, Advertising, Business, Communications or a closely related field.
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Minimum of two years of progressively responsible experience in marketing, communications, community engagement, public outreach, or a related field, including supervisory or leadership experience preferred.
Working Conditions/Physical Requirements:
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Working conditions are generally indoors, in a temperature-controlled office environment, working closely with others and alone.
- Possible exposure to dirt, dust, moderate noise, electrical/chemical/mechanical hazards, communicable diseases, angry/difficult people, and construction sites.
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Essential and other important responsibilities and duties may require maintaining physical condition necessary for walking, standing, or sitting for prolonged periods of time; kneeling, squatting, bending, twisting, and crouching during assigned activities, pushing and/or pulling, climbing stairs, lifting, and carrying materials.
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Must be able to lift up to 20 pounds at times.
- Must be able to access and navigate each department at the organization's facilities.
Travel:
- Travel between all GPMTD facilities is required.
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Some out-of-state travel required.
- Must have a valid driver's license.
General Work Schedule:
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Monday through Friday 8:00am to 5:00pm or 7am-4pm.
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Some overtime may be required and may need to work a weekend here and there for special events or as needed.
