About this role
We're growing fast across Northern Virginia and we need a leader who can grow with us. As Multi-Store Sales Manager, you won't just manage locations — you'll own a territory. That means inside the stores and out in the community.
You're responsible for the performance, culture, and results of multiple Cricket Wireless authorized retail locations — and for building Cricket's presence in the neighborhoods we serve. The best candidate for this role understands that a wireless store isn't just a place people walk into. It's a brand in a community. Your job is to make sure people know who we are, what we offer, and why they should choose us — before they ever walk through the door.
This is a hands-on leadership role. You'll be on the floor coaching reps, and you'll be out in the community building relationships that bring customers to us.
What you'll own
In-store performance
- Drive sales results across multiple Northern Virginia locations
- Recruit, hire, onboard, and develop store-level sales representatives
- Set daily, weekly, and monthly targets — then build the plans to hit them
- Coach and hold reps and store leads accountable to their numbers
- Analyze performance by location — identify gaps, opportunities, and standout talent
- Ensure every store delivers a consistent, high-quality customer experience in English and Spanish
- Oversee inventory, visual merchandising, and compliance standards
- Report directly to ownership on performance, staffing, and strategy
Community presence and outreach
- Develop and execute a local outreach strategy to grow Cricket's visibility across Northern Virginia
- Plan and lead community events — neighborhood fairs, back-to-school drives, local sponsorships, pop-up activations, and partnership tables
- Build relationships with local organizations, churches, schools, businesses, and community leaders
- Identify high-foot-traffic opportunities and represent Cricket at local markets, festivals, and cultural events
- Coordinate with store teams to staff outreach events and turn community engagement into store traffic
- Track outreach activity and measure its impact on new customer acquisition
- Respond to competitor activity in the market with targeted local campaigns
What we're looking for
- 2+ years of retail or wireless sales management — multi-location experience strongly preferred
- Proven track record hitting and exceeding sales targets as a manager, not just as a rep
- Experience organizing or leading community events, pop-ups, or grassroots outreach — even informally
- A natural connector — someone who builds relationships easily and represents a brand well in public
- Strong coaching skills — you develop people, you don't just push them
- Comfortable with data — you use numbers to make decisions, not just report them
- Bilingual English/Spanish strongly preferred — our Northern Virginia market demands it
- Valid driver's license and willingness to travel between stores and community events regularly
- Wireless or prepaid industry experience is a plus but not required
What we offer
- Competitive base salary commensurate with experience
- Performance bonus tied directly to store sales results
- Additional recognition for community growth and new market penetration
- Real career growth — we are expanding and we promote leadership from within
- Direct access to ownership — no corporate layers, decisions get made fast
- Discounts on Cricket wireless service and devices
- A team that is already producing and ready for the right leader
Who thrives in this role
The best person for this job came up through retail sales, got promoted because they outperformed everyone around them, and now wants to build something bigger. They're not looking for a comfortable desk job — they want to be in stores, at events, in the community, and directly tied to results that show up in the numbers.
They understand that in a market like Northern Virginia — diverse, growing, and competitive — the brands that win aren't just the ones with the best products. They're the ones that show up. In the neighborhood. At the event. At the table.
If that's how you think about your work, we want to talk.
Pay: $55,000.00 - $70,000.00 per year
Work Location: In person
