Pay: $35.00 - $45.00 per hour
Marketing & Sales Lead – Functional and Aesthetic Medicine
Employment Type: Part-Time, 20–30 hours per week
Growth Opportunity: Opportunity to transition into a full-time role
Work Location: In person in Los Angeles
Compensation: $35–$45 per hour, depending on experience and demonstrated marketing and sales performance
About the Practice
We are a growing functional and aesthetic medicine clinic focused on measurable patient outcomes, long-term patient relationships, and sustainable revenue growth.
Our services include functional medicine protocols, hormone optimization, medical weight management, including GLP-1 therapies, IV therapy, and aesthetic treatments. Our model is centered on structured, ongoing care rather than one-time services. Patients are encouraged to follow personalized treatment plans, return consistently, and remain engaged in their health and wellness journey.
Position Overview
We are seeking a proactive, hands-on Marketing & Sales Lead to drive patient acquisition, improve lead conversion, strengthen patient retention, and support revenue growth across the practice.
This role combines marketing oversight, direct lead follow-up, sales conversion, CRM management, patient reactivation, and performance reporting. The ideal candidate is equally comfortable reviewing marketing data, coordinating with outside vendors, communicating directly with prospective patients, and improving the systems that move leads from initial inquiry to consultation and treatment.
This position will begin at approximately 20–30 hours per week, with the opportunity to transition into a full-time role as the practice grows and the scope of responsibility expands. Regular in-person availability is required.
Key Responsibilities
Marketing and Patient Acquisition
- Help oversee paid advertising across Meta, Google, and other relevant channels.
- Monitor cost per lead, lead quality, booking rates, conversion rates, and return on advertising spend.
- Review campaign performance and identify opportunities for improvement.
- Make recommendations based on performance data and patient demand.
- Coordinate with external marketing agencies, media buyers, contractors, and vendors.
- Hold outside partners accountable for performance, timelines, and deliverables.
- Support website updates, online listings, local visibility, and basic SEO initiatives.
- Ensure marketing clearly and accurately communicates the clinic’s services, treatment approach, and patient benefits.
- Develop and coordinate promotions, email campaigns, SMS campaigns, and patient reactivation initiatives.
- Identify new opportunities for qualified patient acquisition, referrals, and community outreach.
- Help ensure marketing activity aligns with provider availability and clinic capacity.
Lead Management and Sales Conversion
- Manage the lead-to-consultation process.
- Respond to prospective patients across phone, SMS, email, and chat.
- Communicate in a natural, professional, and non-scripted manner.
- Ensure leads receive prompt, consistent, and helpful follow-up.
- Guide prospective patients toward the appropriate consultation, service, or treatment program.
- Improve booking rates through structured follow-up and effective sales communication.
- Develop and refine lead-handling processes, messaging, objection responses, and follow-up sequences.
- Support closing conversations involving higher-value treatments, packages, memberships, or programs.
- Maintain accurate lead statuses, notes, and follow-up activity within the CRM.
- Ensure qualified leads do not go unanswered or fall through the cracks.
- Follow up with missed calls, abandoned leads, warm leads, inactive leads, and prospective patients who have not yet booked.
Consultation and Treatment-Plan Conversion
- Help improve conversion from consultation to treatment plan, program enrollment, or service purchase.
- Track consultation volume, close rates, revenue per consultation, program enrollment, and sales by service line.
- Work with providers and patient-facing staff to improve consultation flow and patient communication.
- Identify common objections and reasons prospective patients do not move forward.
- Develop follow-up strategies for patients who have not yet purchased or enrolled.
- Ensure pricing, treatment benefits, financing options, promotions, and next steps are communicated clearly and accurately.
- Support follow-up after consultations to reduce patient drop-off.
- Identify opportunities to improve treatment acceptance and program adoption.
Patient Retention and Revenue Growth
- Build follow-up systems that encourage repeat visits and ongoing treatment.
- Re-engage inactive patients, former patients, missed appointments, and unconverted leads.
- Support memberships, treatment packages, subscription programs, and recurring-care offerings.
- Identify appropriate opportunities to increase repeat bookings and patient lifetime value.
- Track cancellations, no-shows, declined treatment plans, and patient disengagement.
- Develop targeted campaigns to improve rebooking, retention, and program participation.
- Monitor reviews and patient feedback for issues that may affect conversion or retention.
- Help address communication gaps that may negatively affect the patient experience.
- Support patient outreach related to renewals, follow-up visits, treatment plans, and continued care.
CRM, Reporting, and Automation
- Maintain organized lead pipelines, contact records, tags, notes, and sales stages.
- Ensure customer and patient records remain accurate and up to date.
- Set up and improve SMS, email, and automated follow-up sequences.
- Track marketing and sales performance across channels.
- Maintain reporting on lead volume, response time, booking rate, show rate, close rate, patient acquisition cost, revenue, and retention.
- Identify gaps in the sales funnel and recommend practical improvements.
- Use CRM and automation tools to improve follow-up and reduce missed opportunities.
- Help structure and maintain a knowledge base, scripts, templates, and frequently used responses.
- Support the development or improvement of AI-assisted chat and customer communication tools.
- Provide regular performance updates and recommendations to leadership.
Qualifications
Required
- At least three years of experience in marketing, sales, lead conversion, customer success, patient coordination, or a related revenue-focused role.
- Experience in a med spa, functional medicine practice, wellness clinic, healthcare practice, or similar environment.
- Experience working with lead-generation campaigns, paid advertising, or external marketing vendors.
- Strong understanding of lead follow-up, consultation booking, sales conversion, and revenue tracking.
- Demonstrated ability to improve booking rates, sales performance, customer retention, or revenue.
- Comfortable communicating directly with prospective and existing patients.
- Strong spoken and written English.
- Clear, confident, and professional communication skills.
- Comfortable reviewing performance metrics and using data to guide decisions.
- Strong follow-up skills and the ability to manage multiple conversations and priorities.
- Highly organized, responsive, proactive, detail-oriented, and accountable.
- Comfortable learning new systems and improving existing workflows.
- Ability to work on-site in Los Angeles for approximately 20–30 hours per week.
Preferred
- Experience in functional medicine, integrative health, medical aesthetics, or medical weight management.
- Familiarity with Meta Ads Manager, Google Ads, GoHighLevel, Intercom, or similar platforms.
- Experience selling higher-value, membership-based, or program-based services.
- Knowledge of GLP-1 programs, hormone optimization, IV therapy, or aesthetic treatments.
- Experience creating CRM automations, follow-up sequences, sales reports, or reactivation campaigns.
- Experience training or supporting front desk, customer service, or sales staff.
- Experience managing outside marketing agencies, media buyers, or contractors.
- Experience with patient retention, memberships, recurring revenue, or long-term care programs.
What Success Looks Like
Success in this role will include:
- Consistent, qualified lead flow at a sustainable acquisition cost.
- Faster response times and more reliable lead follow-up.
- Increased consultation bookings and improved appointment show rates.
- Higher conversion from consultation to treatment plan or program enrollment.
- Improved patient retention, rebooking, and repeat revenue.
- Stronger accountability and performance from marketing vendors.
- Clean, accurate CRM records and clearly managed sales pipelines.
- Fewer missed leads and lost revenue opportunities.
- Improved reactivation of inactive patients and unconverted leads.
- Effective use of automation to reduce manual work and improve response times.
- Clear reporting connecting marketing and sales activity to revenue growth.
- A stronger and more consistent overall patient experience.
Schedule and Growth Opportunity
This position is expected to begin at approximately 20–30 hours per week, primarily on-site in Los Angeles. The weekly schedule will be structured around the needs of the clinic and the availability of the selected candidate.
There is an opportunity for this position to transition into a full-time role based on performance, business growth, and the evolving needs of the practice.
Compensation
Compensation is $35–$45 per hour, depending on experience, industry background, and demonstrated ability to improve marketing and sales performance.
Work Location: In person in Los Angeles.
Pay: $35.00 - $45.00 per hour
Work Location: In person
