Key duties include, but are not limited to:
Sales & Business Development
- Prospect and identify new business opportunities through networking, referrals, social media, research, and outbound outreach.
- Generate and maintain an active pipeline of prospective advertisers and business opportunities.
- Conduct outbound prospecting through phone, email, social media, networking, and in-person outreach.
- Build relationships with local business owners and decision-makers throughout the Capital Region.
- Conduct discovery conversations to understand client goals, challenges, and marketing objectives .
- Assist in the development and presentation of customized advertising and marketing recommendations.
- Participate in new business development initiatives and community networking events.
- Build confidence in presenting ideas and developing relationships with business owners and decision-makers.
Develop prospecting, sales, and relationship-building skills while working toward individual business development goals.
Account Management & Client Support
- Support Account Executives in managing client relationships and advertising campaigns.
- Assist with preparing proposals, presentations, client communications, and sales materials.
- Serve as a point of contact for designated clients and help ensure a positive customer experience.
- Participate in client meetings, campaign reviews, and strategic discussions.
Help identify opportunities for account growth, retention, and cross-platform marketing solutions.
Digital Marketing & Campaign Development
- Collaborate with Digital Operations, Creative Services, and Sales teams to develop integrated marketing strategies.
- Gain hands-on exposure to digital advertising products including Connected TV (CTV), OTT, social media advertising, video advertising, search marketing, programmatic display, retargeting, and audience targeting solutions.
- Assist with campaign launches, monitoring, optimization efforts, and performance reporting.
Learn how digital, streaming, broadcast, and creative solutions work together to drive measurable results for clients.
Analytics & Professional Development
- Review campaign performance metrics and assist in developing recommendations that improve client results.
- Utilize reporting and campaign insights to support client retention and renewal strategies.
- Maintain accurate records within CRM and sales systems.
- Participate in ongoing sales training, digital certification opportunities, and professional development programs.
- Stay informed on industry trends, emerging technologies, and best practices in advertising and media sales.
