Job Overview
We are seeking an energetic and detail-oriented Business Development Center (BDC) & Social Media Agent to drive our online presence and customer engagement efforts. In this dynamic role, our BDC & Social Media Agent is responsible for leading the dealership's Business Development Center while developing and executing a consistent social media strategy that increases brand awareness, customer engagement, and lead generation. This role ensures every customer inquiry receives timely, professional follow-up while maintaining a strong online presence that reflects the dealership's values and inventory.
The ideal candidate is highly organized, customer-focused, data-driven, and comfortable managing multiple priorities in a fast-paced automotive environment.
Duties
- Respond promptly to all internet, text, chat, and social media inquiries.
- Schedule and confirm customer appointments for the sales department.
- Follow dealership processes for lead management and customer follow-up.
- Maintain accurate customer information within CRM.
- Monitor daily lead activity and ensure all leads receive timely responses.
- Track appointment show rates, sold appointments, and conversion metrics.
- Develop and maintain follow-up campaigns for unsold prospects and previous customers.
- Coordinate with the sales management team to improve lead response times and appointment conversion.
- Create and maintain department reports for dealership leadership.
- Assist with equity mining, service-to-sales opportunities, and customer retention initiatives.
- Ensure compliance with dealerships policies and OEM standards.
- Develop & Maintain the dealership's social media calendar.
- Create engaging content for Facebook, Instagram, TikTok, Youtube, and other platforms.
- Photograph and record vehicle inventory, dealership events, customer deliveries, and employee highlights.
- Design promotional graphics and marketing materials.
- Write captions and calls-to-action that encourage engagement and generate leads.
- Respond to customer comments and direct messages in a timely and professional manner.
- Coordinate social media campaigns with dealership sales events and OEM incentives.
- Track all social media analytics and recommend improvements based on performance.
- Stay current on digital marketing trends and emerging social media platforms.
- Work with management to maintain consistent branding across all marketing channels.
Skills
- Customer Relationship Management (CRM)
- Social Media Management
- Customer Service
- Sales Support
- Appointment Scheduling
- Data Analysis & Reporting
- Content Creation
- Photography & Video
- Microsoft Office
- Problem Solving
- Communication
- Organization
- Strong Phone Skills
Performance Metrics
- Lead response time
- Appointment rate
- appointment show rate
- Sold appointment percentage
- CRM follow-up completion
- Customer satisfaction
- Social Media engagement
- Audience growth
- Organic reach
- lead generation from Social Media
- Content Consistency
- Marketing Campaign performance
Qualifications
- Previous BDC, Internet sales, customer service or marketing experience preferred
- Strong written and verbal communication skills
- Experience using CRM software (CDK, VinSolutions, eLead, DealerSocket, or similar)
- Experience with Facebook, Instagram, TikTok, YouTube, and LinkedIn
- Ability to prioritize multiple projects simultaneously
- Self-Motivated with strong attention to detail
- Strong organizational and time management skills
- Positive attitude and professional appearance
- Valid Driver's License and insurable driving record
Physical Requirements
- Ability to sit or stand for extended periods
- Ability to use computers, phones, and office equipment throughout the day
- Occasional walking throughout dealership property
- Ability to lift up to 25lbs when setting up promotional materials or marketing displays
Position Objective
The BDC & Social Media Agent plays a vital role in driving dealership's growth by delivering exceptional customer communications, maximizing appointment opportunities, and building an engaging online presence that generates traffic, strengthens customer relationships, and supports the dealership's sales and service goals.
Pay: $16.00 - $21.00 per hour
Expected hours: 40.0 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Health savings account
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Application Question(s):
- Can you pass a drug test?
Experience:
- Sales: 1 year (Preferred)
Shift availability:
- Day Shift (Preferred)
- Night Shift (Preferred)
Ability to Commute:
- Saint Johns, MI 48879 (Preferred)
Work Location: In person
