Position Summary
The Social Media Specialist is responsible for creating, managing, and growing the company's online presence across social media platforms. This role develops engaging content, monitors audience interactions, supports marketing campaigns, and helps strengthen brand awareness while maintaining a consistent company voice.
Key Responsibilities
- Create, schedule, and publish content across social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and other relevant channels.
- Confidently appear on camera for marketing initiatives, social media content, promotional videos, customer testimonials, and company communications.
- Help build brand awareness and customer trust by delivering engaging, authentic and professional on-camera presentations.
- Develop engaging graphics, photos, videos, and written content that align with company branding and marketing objectives.
- Monitor social media accounts and respond to comments, messages, and reviews in a timely and professional manner.
- Collaborate with management and department leaders to gather content and promote company initiatives, services, events, and promotions.
- Assist with the planning and execution of marketing campaigns and social media strategies.
- Track and analyze social media performance metrics, engagement, and audience growth.
- Prepare monthly reports highlighting campaign results and recommendations for improvement.
- Stay current on social media trends, platform updates, and industry best practices.
- Maintain a content calendar and ensure consistent posting schedules.
- Support employer branding efforts by promoting company culture, employee achievements, recruiting initiatives, and community involvement.
- Coordinate with vendors, photographers, videographers, and marketing partners as needed.
- Ensure all content complies with company policies and brand standards.
Qualifications
- 1–3 years of experience managing social media accounts for a business or organization.
- Strong written and verbal communication skills.
- Proficiency with social media platforms and scheduling tools.
- Experience with graphic design software such as Canva, Adobe Creative Suite, or similar programs.
- Basic photography and video editing skills preferred.
- Knowledge of social media analytics and reporting tools.
- Strong organizational skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
Skills & Competencies
- Creativity and content development
- Time management and organization
- Customer engagement and communication
- Analytical thinking and problem-solving
- Adaptability and willingness to learn
- Team collaboration and professionalism
Physical Requirements
- Prolonged periods of sitting and working on a computer.
- Ability to occasionally attend company events, job sites, and community functions for content creation.
- Ability to lift and carry marketing materials and equipment up to 25 pounds.
Benefits
- Competitive compensation
- Health, dental, and vision insurance
- Life Insurance
- Paid time off and holidays
- Retirement savings plan
