Job Title: Director of Public Relations & Social Media
Location: Scottsdale, Arizona
Compensation: Dependent on Experience
Employment Type: Full Time with Benefits
Schedule: Hybrid Schedule. 8-hour day shift. No nights, no weekends, and no major holidays.
About the Role:
We are seeking a Director of Public Relations & Social Media to lead our media presence, manage brand storytelling, and drive strategic growth across all communication platforms. This individual will play a key role in shaping how our mission and message are shared with the world — across social media, news outlets, podcasts, and digital publications.
The ideal candidate is a visionary communicator with the creativity of a storyteller, the precision of a strategist, and the confidence of an experienced media liaison. You’ll oversee daily social media management for our primary and affiliated brands, develop cohesive multi-platform campaigns, and identify opportunities for high-impact visibility — including radio and TV interviews, podcasts, influencer collaborations, and digital media features.
Key Responsibilities:
- Public Relations & Media Outreach
- Develop and implement a comprehensive PR strategy to strengthen our national presence across television, radio, podcasts, and digital publications.
- Secure and coordinate media appearances for our physicians, executives, and founder — including interviews, guest segments, and speaking engagements.
- Build and maintain relationships with journalists, podcast hosts, and media outlets to ensure ongoing coverage and thought leadership opportunities.
- Draft press releases, feature articles, and media pitches that highlight key medical innovations, patient success stories, and company milestones.
- Collaborate with leadership to ensure all communications reflect our mission, brand values, and compliance standards.
Social Media Leadership
- Oversee daily management and growth of multiple social media accounts (Instagram, TikTok, Facebook, YouTube, LinkedIn) across several business units.
- Develop and execute strategic social media campaigns aligned with our marketing goals, patient education efforts, and treatment awareness initiatives.
- Collaborate with physicians, internal teams, and creative partners to produce engaging, brand-aligned content — including posts, videos, reels, stories, and live Q&A sessions.
- Create content calendars supporting medical awareness months, clinical breakthroughs, and patient success stories.
- Coordinate influencer partnerships, paid social campaigns, and brand collaborations to expand reach and audience engagement.
- Ensure all content and communications adhere to HIPAA, FTC, and internal brand guidelines.
Analytics & Reporting
- Track and analyze performance metrics across PR and social channels to measure engagement, growth, and ROI.
- Provide monthly reporting on PR reach, media coverage, and social impact using data to refine strategies.
- Monitor competitor activities, emerging trends, and platform updates to keep our businesses at the forefront of digital innovation.
Qualifications:
- 5+ years of professional experience in public relations, social media management, or digital communications, ideally within healthcare, wellness, or medical marketing.
- Proven success in securing earned media placements (TV, radio, podcasts, and online publications).
- Strong portfolio demonstrating expertise in content creation, storytelling, and community engagement.
- Excellent writing, editing, and verbal communication skills; ability to adapt tone for media, social, and corporate audiences.
- Experience managing paid social campaigns and budgets ($10K+ monthly spend).
- Proficiency with analytics and creative tools (Google Analytics, Meta Suite, Canva, Adobe Creative Cloud, CapCut, etc.).
- Knowledge of HIPAA and FTC compliance for healthcare communications.
- Familiarity with CRM systems (GoHighLevel, Salesforce) preferred.
- Comfortable leading on-camera interviews and collaborating with production teams for video and podcast content.
What We Offer
- Competitive compensation and performance-based incentives.
- Remote-friendly work environment with flexible hours.
- A unique opportunity to influence and lead in a high-growth venture aiming to reshape healthcare delivery and administration.
- A mission-driven culture focused on improving care access, transparency, and patient outcomes.
Job Type: Full-time
Application Question(s):
- Can you share your desired salary range for this position, and what factors you consider most important in evaluating whether a compensation package meets your expectations?
- Which social media accounts have you been directly responsible for managing and growing, and what specific strategies or campaigns did you implement to achieve measurable growth or engagement?
- Can you walk me through a recent PR initiative or influencer/podcast booking you personally led — how you secured the opportunity, managed the relationship, and measured its success?
Work Location: Hybrid remote in Scottsdale, AZ 85260
