Job Summary
We are seeking a dynamic and proactive Marketing Assistant to join our innovative marketing team. In this role, you will support the development and execution of comprehensive marketing campaigns across multiple channels, including digital advertising, social media, and content creation. Your enthusiasm for marketing trends, combined with technical proficiency, will help drive brand awareness and engagement. This paid position offers an exciting opportunity to gain hands-on experience in a fast-paced environment while contributing to impactful marketing initiatives.
Duties
- Assist in the planning, setup, and management of digital marketing campaigns using tools like Google Ads, SEM (Search Engine Marketing), and paid advertising platforms.
- Support content creation efforts for websites, social media, email marketing campaigns, and blogs, ensuring alignment with brand voice and strategy.
- Utilize SEO tools and conduct keyword research to optimize website content for search engines, improving organic visibility.
- Manage website updates and maintenance using content management systems such as WordPress and ensure website performance through analytics reporting.
- Coordinate social media advertising campaigns across platforms like Facebook Advertising and social media management tools to increase audience engagement.
- Analyze campaign performance using web analytics tools like Google Analytics and Google Tag Manager; prepare reports to inform future strategies.
- Collaborate with graphic designers utilizing Adobe Creative Suite (Photoshop, Illustrator) to produce compelling visual content that enhances marketing efforts.
- Support email marketing initiatives by creating engaging copy, managing contact lists, and tracking campaign metrics for continuous improvement.
- Assist in implementing marketing automation strategies to streamline outreach efforts and nurture leads effectively.
- Contribute to web analytics reporting by monitoring key performance indicators (KPIs) such as conversion rates, click-through rates, and bounce rates to optimize ongoing campaigns.
Experience
- Prior experience or internship in digital marketing or related fields is preferred but not required; a strong willingness to learn is essential.
- Familiarity with SEO tools, Google Ads (formerly Google AdWords), SEM techniques, and social media advertising platforms is highly desirable.
- Technical proficiency in website management systems like WordPress; knowledge of HTML, CSS, JavaScript, SQL is a plus.
- Experience with web analytics tools such as Google Analytics and Google Tag Manager to interpret data insights effectively.
- Demonstrated ability in content creation, copywriting, graphic design using Adobe Creative Suite (Photoshop), and social media management tools.
- Understanding of e-commerce platforms and digital campaign setup processes will be advantageous.
- Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail in performance marketing efforts.
Join us as a Marketing Assistant and become an integral part of a vibrant team dedicated to innovative digital marketing strategies!
Pay: $12.00 - $15.00 per hour
Benefits:
Work Location: In person
