Leo’s Seafood Restaurant & Bar is the premier dining destination for exquisite seafood, classic cuisine, decadent desserts, and a world class wine list. Located in the heart of downtown Grand Rapids, Michigan since 2004, Leo’s has stayed committed to always sourcing fresh ingredients from the finest purveyors and delivering extraordinary experiences to each and every guest.
The Digital Marketing & Social Media Coordinator is responsible for maintaining an engaging and consistent digital presence for the restaurant. This position focuses primarily on creating and publishing social media content that showcases Leo’s overall guest experience. This position works closely with restaurant management to promote specials, seasonal offerings, events, and other initiatives while ensuring all digital content reflects the restaurant’s brand and standards.
Key Responsibilities
- Maintain a consistent and engaging social media presence across applicable platforms
- Coordinate with restaurant management and team members to identify upcoming promotions, events, menu items, and other content opportunities
- Create, edit, and publish photo, video, graphic, and written content featuring food, beverages, events, team members, and the guest experience
- Develop and maintain a simple weekly or monthly social media content calendar
- Schedule social media posts and ensure content is published accurately and consistently
- Monitor and respond to questions and comments across social media, Google, TripAdvisor, Yelp, OpenTable, and other applicable platforms
- Assist with basic updates to website content, menus, event information, and other digital platforms as needed
- Monitor basic social media engagement and provide periodic feedback regarding successful content and opportunities for improvement
- Maintain a polished, professional, and consistent brand image across all digital content
- Perform other marketing and promotional duties as assigned
Qualifications
- Previous experience with social media management, digital marketing, content creation, hospitality, or a related field preferred
- Strong knowledge of major social media platforms, particularly Instagram and Facebook
- Exceptional writing, editing, proofreading, and grammatical skills
- Strong photography skills
- Ability to create engaging and visually appealing content using mobile devices and basic editing tools
- Creative, organized, and detail-oriented
- Ability to work independently and manage a small number of weekly priorities effectively
- Ability to maintain a high level of professionalism and protect the Leo’s brand
- Ability to work occasional evenings or weekends when necessary
- Familiarity with Canva, website content management systems, or similar tools required
Education
- Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, or a related field preferred
Working Conditions and Physical Demands
- This position operates in a professional office and restaurant environment. This role routinely uses standard office equipment.
- Hybrid work available, flexble scheduling
- This position is a part-time opportunity - expected hours range from 5 - 8 hours per week
Benefits:
Work Location: Hybrid remote in Grand Rapids, MI 49503
