We are seeking an ambitious and results-driven Marketing Director to join our team at The Promenade at Tuxedo Place, a family-owned and operated independent and assisted living community located in the heart of Tuxedo Park, New York. As a Marketing Director, you will play a vital role in promoting our community and foster relationships with qualified referral sources, healthcare professionals, and potential residents.
Develop relationships with qualified referral sources, including skilled nursing facilities, assisted living communities, independent living communities, home care agencies, rehabilitation clinics, doctors, social workers, and discharge planners
Generate new leads and manage occupancy and sales goals
Follow up on all leads and update Matrixcare CRM system in a timely manner
Qualify leads by gathering pertinent information and understanding the level of each potential resident's willingness and readiness to move into the community
Showcase the Promenade community to potential residents by conducting tours and providing information based on their unique circumstances
Maintain and update the Promenade Customer Relationship Management database
Navigate potential residents through the Promenade intake administrative and clinical processes
Understand and explain financial and entitlement options for senior living candidates
Ensure the community is ready to welcome new residents for their move-in date
Collaborate with other departmental leaders on special events and related activities that pertain to marketing to the regional community
Effectively communicate and uphold corporate policies and procedures to residents, family members, employees, and other third parties
Prepare and execute annual business plans to focus on strategic sales and marketing priorities, occupancy levels, and financial objectives
Provide timely reporting on sales and marketing efforts, including detailed status of leads, move-in/out data, occupancy levels, and key performance indicators
Create an environment that prioritizes the care, well-being, and dignity of daily living for each resident
Maintain a continuous collaboration with residents and family members that conveys the company's utmost commitment to the care, well-being, and quality of life of its residents
