Job Summary
The Marketing Technology Specialist provides support for digital projects and initiatives within Synovus Marketing. This team member will be focused on the technical aspects of digital marketing, primarily the web channel, producing well designed web pages or forms that are semantic, accessible, and well-coded and connected to other marketing digital services when needed. They will be responsible for making sure project timelines are met for both large and small digital marketing projects.
Job Duties and Responsibilities
- Adapting conceptual creative work and using existing creative guidance and examples to produce accessible web content or forms that adhere to Synovus’ standards for HTML, CSS, and JavaScript.
- Collaborating with creative and design teams to understand the requirements for interactivity, CMS components, UI and responsiveness, and accessibility.
- Collaborating with content creation, product marketing, and line of business teams as well as agencies to understand goals and create action plans to convert their needs to well-designed, functional web pages.
- Collaborating with Digital Marketing or Operations team members to connect to and use marketing and CRM systems like Salesforce Marketing Cloud.
- Working with IT development teams, writing acceptance criteria for CMS platform updates or new components, and actively collaborating on projects milestones and delivery dates.
- Scheduling and running meetings, maintaining project timelines for digital initiatives, gathering and refining project objectives and requirements, and managing milestones and deliverables in Adobe Workfront.
- Reviewing content and design for Synovus.com, participating in QA testing and UAT, and assisting with troubleshooting errors.
- This position will occasionally work evening or weekend hours as required by business needs, and will also need to be available to IT teams during elevation windows.
- Performs other related duties as required.
- Each Marketing team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations, and risk limits specific to their role. Additionally, team members should raise up and report known or suspected violations to the appropriate Company authority in a timely fashion.
Minimum Experience
- Two years’ worth of experience with a focus on web and digital marketing. Internship time is also acceptable
- Prefer but not required, experience with Umbraco and Sitcore
Required Knowledge, Skills, & Abilities
- Proficiency in HTML, CSS, and front-end frameworks like Bootstrap, Foundation, or Tailwind CSS, and JavaScript and jQuery.
- Proficiency in building responsive web pages and optimizing for tablet and mobile.
- Proficiency with Adobe CC and Adobe Photoshop, and knowing which image formats to use.
- Experience using an enterprise CMS like Adobe Experience Manager, Sitecore, or Acquia, or smaller platforms like WordPress, Drupal, or Joomla.
- Experience optimizing web pages for optimal SEO performance.
- Experience managing video content on platforms like YouTube, Vimeo, Brightcove, or Wistia.
- Experience with tagging using Google Tag Manager and Google Analytics event tags.
- Experience working with creative and design teams.
- Experience working with IT development teams.
- Proficiency with standard Microsoft Office apps and collaboration tools like SharePoint.
Preferred Knowledge, Skills, & Abilities
- Working knowledge of accessible web requirements and testing tools.
- Analytical thinking skills, creative problem solving, and learning new things.
- Some experience with a locations management platform like Google My Business, MapQuest, or Yext.
- Good organizational skills; the ability to multi-task and manage competing priorities.
- Good interpersonal skills with focus on teamwork.
- Attention to detail and the ability to self-test their own work.
Education:
Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field, or an equivalent combination of education and experience.
LMT
Pay: $22.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Vision insurance
Education:
Work Location: Remote
